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Cambridge Who's Who Contributing Authors.
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Who's News is a newsletter for Cambridge Who's Who members filled with member spotlights, featured businesses and useful articles to help you network and receive the most benefit from Cambridge Who's Who membership.
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Cambridge Who’s Who Professional Development
November 24th, 2009
Cambridge Who’s Who Professional Development
Structured as five-minute webisodes, the Professional Development Series is a ‘meat and potatoes’ guide that is available to anyone with access to the Web. Mary Delaney of Careerbuilder.com, Lon McGowan of iClick, Seth Goldman of Honest Tea, David A. Junge, MD, Chris MacAskill of SmugMug, Warren Brown of Cake Love and Ann Marie Harrington of Embolden, among others, have devoted their time to speak candidly about their experiences coming up in their respective professions. These revealing interviews with this high caliber group of professionals has been assembled into one video collection that can now be viewed on Cambridge Who’s Who Connect and the Cambridge Who’s Who Video Channel.
The Cambridge Who’s Who Professional Development Series was designed as an educational resource to enlighten those interested in realizing business growth, career development and/or professional brand-building. Interspersed within each chapter are handy hints and tips that sum-up and reinforce the notions expressed by the featured professionals. Each of the five initial Professional Development Series webisodes also focuses on a particular subject: Branding and Marketing, Networking, Business Financing, Motivation and Sales. For a taste of what these content-rich chapters entail, be sure to watch the Cambridge Who’s Who Video Series Introduction
Cambridge Who’s Who Branding and Marketing
November 24th, 2009
Cambridge Who’s Who Professional Development Series
The first full chapter, Branding and Marketing: The Right Way to Attract Attention, explains the significance of establishing your brand, which is the single most important means to convey your identity, strengths and goals. Part of branding involves informing your clients or contacts about a promise that you are willing to make to them – it is up to you to determine how you go about fulfilling that commitment and conveying that in your branding campaign. This episode of the Cambridge Who’s Who Professional Development Series also explores the relationship of networking to promoting your brand and marketing your products and services.
Cambridge Who’s Who Successful Networking
November 24th, 2009
Cambridge Who’s Who Professional Development Series
In Strategies for Successful Networking the featured experts emphasize the value of keeping up with your daily networking activities. This includes interacting regularly with professionals in and outside of your industry, maintaining a strong Web presence and utilizing several online social media tools. When it comes to successful networking, your appearance – as in what you wear and how you carry yourself – can serve as the perfect conversation starter because, you never know what professional opportunities lie ahead. Chris MacAskill of SmugMug leads by example.
Cambridge Who’s Who Business Financing Tips
November 24th, 2009
Cambridge Who’s Who Professional Development Series
The Business Financing: Tips to Transform Your Ideas into Reality video cuts to the chase with a valid insight: financing for your company or bright idea begins with a solid, detailed business plan. From there, funding your venture becomes a constant process of setting realistic goals, monitoring your cash flow and redirecting your strategy at a moment’s notice. Two passionate and successful business owners, Warren Brown of Cake Love and Lon McGowan of iClick, have each learned first-hand the challenges of establishing their own companies; they offer valid advice on how to ignite your entrepreneurial fire.
Cambridge Who’s Who Motivation Tips
November 24th, 2009
Cambridge Who’s Who Professional Development Series
Cambridge Who’s Who Proven Sales Techniques
November 24th, 2009
Cambridge Who’s Who Professional Development Series
Proven Sales Techniques contains important information about effective sales tactics, and it also bestows relevant tips on how to handle yourself as a professional. Learn from some of the most successful salespeople in the game – many of them have faced failure in their careers, but have used such experiences to sharpen their skills rather than accept defeat. Mary Delaney, an executive at CareerBuilder.com, shines as a beacon of inspiration in this episode, detailing her 12-step plan to get potential clients on the phone. The segment concludes with a list describing the “Top 10 Characteristics of a Successful Salesperson.”