How to Get Featured Online
Through the Cambridge Who's Who Resource Center Contributing Author Program, members can establish themselves as valuable resources in their fields. Explore this special opportunity and browse through the biographies of
Cambridge Who's Who Contributing Authors.
Realizing that Cambridge Who's Who members have a need to disseminate information about themselves, their companies and their products and services, Cambridge created Who's Who Member News.
The spirit of philanthropy is deeply embedded in the culture of Cambridge Who's Who and reflected by our members. Visit Cambridge Who's Who Member Charities to read about members who have taken the time to focus on service-related causes.
Who's News is a newsletter for Cambridge Who's Who members filled with member spotlights, featured businesses and useful articles to help you network and receive the most benefit from Cambridge Who's Who membership.
For more information about the wide array of benefits and services available to Cambridge Who's Who members, please visit Cambridge Who's Who Member Benefits and Cambridge Who's Who on the Web.
The Hidden Values of Online Publishing
By CambridgeWhosWho.com
Introduction:
Far-gone are the days when people distrusted the Internet’s wide-open approach to obtaining, presenting and sharing information. With reliable resources now calling the Web home, there is more validity to the content found there, and people are generally looking to the Internet as a dependable source of information. Knowledge-sharing incentives such as Wikipedia have also grown, enabling people to write biographies and record history together while fact-checking each other. Along with increased confidence, there comes the comfort of convenience and accessibility. In the past, travel limitations or a shortage of resources may have made a trip to the library an undesirable way to spend a Saturday afternoon. But nowadays, vast amounts of information from trustworthy sources are available at the click of a button in your own home.
Print media still remains a viable outlet, but as advertisers continue to figure out ways to monetize the promising digital frontier, they will spend considerably less on traditional publishing channels. Additionally, there has been a movement towards the Web by many publishers, editors and writers, for obvious reasons. Easy-to-use blogging platforms have ushered in an army of would-be print writers to the Internet, ready to cash in on the online social media bandwagon. The costs of maintaining a website are far less than that of a print publishing operation and universal access to the Web reduces restrictions on the access to content.
Anything submitted online – a press release, article or online book – that is readily available and not just distributed in print format is considered online publishing. If you are a published author or professional, online publishing is a viable way to establish your credibility and expertise. It also enables you to custom design your brand by creating unique content that showcases your personality and emphasizes your forte.
Online networking is a byproduct of the Internet’s growing interconnectivity as more people gravitate towards virtual communities. The emergence of powerful social networking platforms such as Facebook and MySpace has enabled more people to share information readily and spontaneously. Furthermore, companies such as Ning and KickApps are offering ‘white-label’ platforms for people to create and customize their own social networks. This is where your works that are published online come into play. Online communities make for great audiences. Instead of simply e-mailing a document to others, people can post it to their blogs and social networks, add links to it and voila! Your post can receive vital attention and web traffic, especially if it is viral, e.g.: easy to understand, simple to distribute and share, and provocative.
In many instances, Online Publishing can be more valuable than Print Publishing. Here’s why:
- Your articles can be archived online indefinitely. Depending on how viral a post is, it may become widely circulated by others. If the people who read your published article online tell their friends and colleagues about it, the impact of your message grows stronger. In the print industry, once an issue has been distributed, much of the content soon becomes dated or obsolete, diminishing the relevance and scope of your work.
- Content that you create for the Web is readily available to readers. The potential for your work to reach your target audience is much higher because it is not restricted to the pages of a magazine – your reach is no longer limited to a publication’s circulation or newsstand life.
- There is a low cost attached to publishing online as you do not have to worry about typesetting or printing your work. But beware of administration and maintenance costs.
- Once your words are committed to the Internet, the online article can be edited in real time. In most cases, text can be improved, mistakes corrected and inaccurate information deleted.
- Online publishers have the advantage of posting breaking news and exclusive content immediately. By tracking content that is gaining the most footing and reader responses, online publishers can refine and enhance their material or adjust their uploading schedules.
- You now have the option to supplement your online contributions with interactive media, including audio, video and animated/PowerPoint presentations. This is an important benefit because until recent years, it was difficult to integrate multimedia without the use of (oftentimes expensive) uploading applications.
- There is more flexibility when it comes to word count. While you should keep some general guidelines in mind when preparing your online content, you will have more freedom to decide the length of your contributions because you will not be restricted by page count or typesetting issues.
About www.CambridgeWhosWho.com
CambridgeWhosWho.com is an exclusive membership organization that recognizes and empowers executives, professionals and entrepreneurs throughout the world. Our accomplished members and extensive online database make CambridgeWhosWho.com a premier resource for global networking. CambridgeWhosWho.com delivers the recognition and competitive edge you need to make contacts and do business more effectively. To learn more, visit www.CambridgeWhosWho.com.
June 3rd, 2009 at 9:54 pm
Online publishing has definitely become more of a valuable resource for personal and professional branding purposes. Within the past few years, the plethora of websites that have emerged have led to the decline of print media outlets, while social networking sites have become more popular than ever in order to serve business and professional marketing functions. Cambridge Whos Who offers professional networking through the main Cambridge Who’s Who website and Cambridge Who’s Who Connect. It has also launched a new service called the Cambridge Who’s Who E-Release Program, which helps introduces members to potential business contacts via email.