Branding and Marketing: the Right Way to Attract Attention

December 24th, 2010
Branding

Branding and Marketing: The Right Way to Attract Attention

For anyone who wants to know what it means to effectively promote a brand and/or sell a product, a great place to start is the Cambridge Who’s Who® Branding and Marketing video — it offers a glimpse into the strategies used by some of the most enterprising companies today.

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Cambridge Who’s Who Members Discuss Strategies for Successful Networking

December 24th, 2010
networking

Cambridge Who's Who Professional Networking Video

As many of the most successful business people can attest, networking is the key to advancing in one’s career. Part of the Professional Development Series, the Cambridge Who’s Who® Professional Networking video offers beneficial hints and tips on how to effectively engage others and earn new clients.

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How You Can Turn Your Business Prospects Into Repeat Customers

December 24th, 2010
Sales Techniques Video

Cambridge Who's Who Sales Technique Video

Recognizing that one of the most challenging and rewarding aspects of business is making a sale, Cambridge Who’s Who® has created the instructional Sales Techniques video as part of the Professional Development Series.

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Motivation: Finding the Strength to Move Forward

December 24th, 2010
motivation

Cambridge Who's Who Motivation Tips Video

It can sometimes be a challenge to continually meet and exceed expectations for success, whether imposed by oneself or by others. That’s where the Cambridge Who’s Who ® Motivation Tips video comes into play, where you will hear inspiring stories from people who have overcome tremendous obstacles to realize their dreams and achieve their goals.

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A Clash of Titans: The Emerging Rivalry between India and China

December 22nd, 2010

By Cambridge Who’s Who® Member and Mark Kass, Ph.D.

Mark Kass Photo

Cambridge Who's Who Member and Contributing Author Mark Kass, Ph.D.

India and China are justifiably two of the world’s emerging superpowers whose prestige were most recently demonstrated both by President Obama’s state visit to India to look for opportunities to increase trade between India and the U.S. (Nov. 7, 2010 through Nov. 10, 2010), as well as the ongoing U.S. tête-à-tête with China regarding the country’s economic and military power.

Raghav Bahl, the Managing Director of Network 18, India’s largest television news network, brings great resources to bear in his analysis of why the race between China (the Hare) and India (the Tortoise) is important with particular reference to describing the attributes of both countries, as well as the implications for their rivalry over the next half-century (Bahl, 2010).

Who does Bahl believe is going to win this race, and what are the implications for the U.S. in particular and the rest of the world in general?

Bahl’s analysis is superb with respect to his sophisticated evaluation of the economic and political characteristics of both countries. He posits that in the short-term, China has the greatest advantages, owing both to its manufacturing base, as well as its ability, through the medium of large cash surpluses, to bargain persuasively and effectively with respect to mergers and acquisitions outside of China, as well as its capacity, through a planned economy, to create and implement effective five-year plans.

That being said, there is a downside to the Chinese miracle as well: The Chinese have exploited the global consumer-led economic demand surge by focusing on investments and exports. As Dahl notes, “This has made it vulnerable to the fortunes of non-Chinese consumers.” He observes that the Chinese expansion has come at the expense of civil liberties most recently exemplified by their reaction to the awarding of the Nobel Prize to the Chinese dissident and scholar Liu Xiaobo. Finally, the other compelling factor for preservation of the Chinese miracle is the advancing age of their population.

India, as Dahl argues, also brings great resources to bear in this race, but they are perceived to play second fiddle in their mutual competition to, at this point, the overwhelming prestige and power of China. India’s strengths relate to its vibrant democracy — the world’s largest — as well as the ability of its robust entrepreneurial classes to develop and implement innovative solutions to global business opportunities using English as their lingua franca. This is further complemented by the relative youth of the India population.

Where India is disadvantaged in at least the medium-term, is in their paucity of modern infrastructure, as was evidenced by the difficulties relating to the 2010 Commonwealth Games (Oct. 3, 2010 through Oct. 14, 2010), and their ongoing rivalry with Pakistan. Further constraints on India’s economic competitiveness include the prevalence of internal armed insurrections that continue to spring up within India proper.

Why is this book important, and what are the implications for the rest of the world regarding both the race between the Chinese Hare and the Indian Tortoise, and the ability of the U.S. to steer an advantageous course with respect to both of these competitors?

First, Mr. Bahl exhibits an exquisite sensibility and intimate sense regarding the attributes and flaws of both of these countries. Though he is an Indian patriot, he is, through the benefit of a fine analytical mind, able to analyze in some detail the policy implications of Chinese strengths and weaknesses.

He is quick to note that China, owing to the ability of leaders such as President Hu Jintao and Prime Minister Wen Jiabao to effectively use their authority through the auspices of a planned economy to make the hard decisions regarding infrastructure and energy, will create certain advantages in their competition with India over the short- and medium-term (for at least the next 20 years). Bahl argues that the Chinese face a potential pivot point in 20 years, owing to the rapid aging of the Chinese population, and the pressures brought about by domestic Chinese consumers and ethnic factions that may impact their global competitiveness.

Bahl believes India’s advantages relate primarily to the fact that it is a democracy, and that English is the official language of the Indian government and commerce. Bahl describes India as being a tortoise whose greatest strengths rely in its ability to persevere for the long haul.

However, there are a series of compounding and potentially escalating implications for India as well. Can they continue to feed their population, as well as bring more and more of their populace into the middle class while overcoming infrastructure difficulties? Will India be able to capitalize on its business process re-engineering capabilities to make it an effective global player for the remainder of this century and beyond?

Both of these countries have compelling advantages and disadvantages as they continue to emerge on the world stage. Raghav Bahl has provided us with the benefit of his wisdom to further the process of analysis on how best to engage with both of these countries while at the same time helping to protect U.S. interests in its ongoing competition with both of these emerging global super powers.

This is a must-read for policymakers and forecasters of global economic trends.

Reference:
Bahl, R. (2010). Super Power? The Amazing Race Between China’s Hare and India’s Tortoise. New York: Penguin, 2010. Portfolio Hardcover.

Dr. Mark Kass is Managing Director of Ph. Diversified Services Worldwide, Inc., a global educational consulting firm (www.mark-kass.com), and is the author of “Intercultural Cooperation between Israelis and Palestinians: A guide to conflict resolution facilitation.”

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Cambridge Who’s Who® Contributing Author Mark Kass, Ph.D.

December 22nd, 2010

Biography

Mark Kass Photo

Cambridge Who's Who Member and Contributing Author Mark Kass, Ph.D.

Cambridge Who’s Who® member Dr. Mark Kass currently works as the Managing Director for Ph. Diversified Services Worldwide, Inc., a firm that specializes in assisting corporations, government agencies and non-governmental organizations (NGOs) in global political risk assessment, conflict resolution, and change management. Dr. Kass uses his extensive experience in management and leadership training to assist clients in managing the changes they encounter during periods of growth and periods of decline. His emphasis on creating or sustaining cultures of corporate innovation during periods of change has helped his clients manage their businesses effectively through turbulent economic challenges, both nationally and internationally.

Dr. Kass has lectured and taught widely throughout the world. His lecture topics have included the management of political and business cultural conflicts during organizational transitions; the implementation of change control management strategies; and the design of global training and educational curricula for major universities and international organizations.

Dr. Kass received a doctorate in international relations from the University of Missouri. He also received a master’s degree in international relations from Creighton University, and a bachelor’s degree in political science from Grinnell College. His personal interests include music and martial arts. Dr. Kass also reviews books for the New York Journal of Books.

Dr. Kass’ most recent published work, “Intercultural cooperation between Israelis and Palestinians: A guide to conflict resolution facilitation” demonstrates how conflict and change management within the Israeli-Palestinian geo-political dispute has relevance and solutions for understanding effective cross-cultural communication in the workplace.

For more information, or to connect with Dr. Kass, please visit www.mark-kass.com.

Article(s) by Mark Kass

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