I have read many articles about ways to take control of your finances in a downstream economy. Seldom are we comfortable talking about how this economy is impacting our relationships and what steps we can take to bring the love back into our lives. Are you spending your nights with your loved one arguing about the next pending bill that is past due? For those families or relationships in which people are quickly developing a negative love balance along with a negative bank balance, here are a few ways to recharge when it is not so affordable to go on a vacation:

1. Keep a written track of everything from your bills to your daily chores.  Write down all due dates as well as any other important dates on your calendar. This process will give your mind a break from having to remember one hundred things to do and give you the peace of mind to make the most out of your busy life. 

 

2. Think about ways to eliminate your credit card debt as soon as possible. If you come up with a plan, make a note and think about out how you will approach the subject with your significant other. Plans are most effective when you have convinced your brain first about the pros and cons associated with each step you would like to take. Writing your thoughts out carefully on paper can help you become confident and overcome fear, which is one of the greatest obstacles to overcome in achieving financial success.

 

3. Reach out to each other by finding ways to make each other’s lives easier. Are there dishes in the sink that you can help wash? Is there mail that needs to be delivered to the post office? Each step you take to help one another will reap rewards just like they add up on your credit card: the more you do for your loved one, the more rewards you will accumulate.

 

4. It is quite common for couples to disagree on the simplest of ideas. Chances are, when this happens, you would rather steer clear of each other. The idea here is: if you disagree, let your mind do the work for you. Sleep on your ideas and wake up the next morning to find yourself in a better mood and with better words to approach your loved one.

While it is not possible to negotiate a better rate for our relationships, there are surefire ways we can take small steps to bring us closer in times when we need each other’s support the most.

Recently named Cambridge Who’s Who^® Executive Director of Global Branding and Networking, Donald Trump Jr. shared his knowledge of branding, marketing and networking with Cambridge members during an exclusive call held on Tuesday, May 18, 2010. The special event, hosted by Cambridge Who’s Who^®, was complimentary for participating members, and featured informative remarks from Donald Trump Jr. and Cambridge Who’s Who^® Chief Operating Officer Erica Lee, along with an interactive Q&A session.

As the guest speaker, Donald Trump Jr. informed members how to apply basic real estate concepts to the digital world. He offered online branding strategies, and identified the various types of digital real estate that are available on the Web to help members brand themselves and their companies more effectively.

Donald Trump Jr. emphasized the importance of being proactive and taking the necessary steps to control your online image. He stressed that securing a personalized domain name such as www.yourname.com improves your marketing and visibility, as well as assists potential employers, contacts, and customers and clients in finding information about you or your company on the Web. He also touched upon the benefits of implementing search engine optimization techniques when developing your digital real estate. Specifically, he pointed out that adding keywords and tags (targeted to a specific audience or industry) to your online profiles, blogs, websites and marketing messages will help you to strengthen your online presence and gain global exposure.

Erica Lee also highlighted the various Cambridge Who’s Who^® digital real estate™ opportunities offered through membership, including Cambridge Connect profiles, and Charities Blog, News Blog and Resource Center features, as well as online press releases, video production, website creation and search advertising services. These platforms are specially designed to showcase members’ skills, talents, products and/or services on a global level, and open the door to new professional contacts and opportunities.

Following their presentations, the conference call lines were opened to Cambridge Who’s Who^® members, allowing them to ask Donald Trump Jr. for career or business advice. Members who entered the queue had great questions for him on a variety of key topics such as how to reach your target audience, obtain credibility and become visible on the top-tiered pages in major search engines.

In response to members’ inquiries, Donald Trump Jr. instructed listeners to get in front of their target audiences by participating in industry conferences and booking public speaking engagements in an effort to gain recognition for their expertise. He also stressed the need to differentiate yourself from the crowd, and promote the unique set of talents, skills and abilities you possess that help to define your personal brand. In addition, he encouraged everyone to deliver a consistent message in their branding and marketing initiatives, and stated that you must create a proven track record to obtain credibility in your profession and demonstrate that you are an expert at what you do. Furthermore, he advised members to take advantage of the Cambridge Who’s Who^® online branding and search optimization services available to them. He notified them that Cambridge Who’s Who^® has a dedicated team to help members optimize their branded content for search engines. As he pointed out, the more relevant you are to the rest of the Internet community, the more online visibility you will obtain.

Cambridge Who’s Who^® members who attended the conference call gained valuable information to help them develop a strong online brand and Web presence. Several of the professionals who participated graciously shared their feedback on the teleseminar with Donald Trump Jr. “I have a newfound awareness of what messages and impressions are important in marketing a business,” writes Lee Logan, a Cambridge member located in Dallas, Texas, who specializes in event planning.

Cambridge Who’s Who^® looks forward to offering more seminars in the future. If you are interested in sharing your knowledge and advice as a guest speaker on an exclusive Cambridge Who’s Who^® conference call, please send an email with your full name, contact information and areas of expertise to seminars@cambridgeregistry.com.

To learn more about the Cambridge Who’s Who^® Spring Teleseminar featuring Donald Trump Jr. as the guest speaker, please visit our Cambridge Connect blog post: “Cambridge Who’s Who Spring 2010 Teleseminar Recap.”

Many Cambridge Who’s Who members have already attained expert status in their field and have been published by and featured in various sources. Cambridge Experts was created to give these members a place to gather their published articles as a resource for others and identify them as experts within the Cambridge community and beyond. Each expert page includes a photo, short biography and links to articles, podcasts, press releases and more that have showcase the member’s unique expertise and skill set.

To take advantage of this exclusive benefit, send an email to exposure@cambridgewhoswho.com today!

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