By CambridgeWhosWho.com

Introduction:

Far-gone are the days when people distrusted the Internet’s wide-open approach to obtaining, presenting and sharing information. With reliable resources now calling the Web home, there is more validity to the content found there, and people are generally looking to the Internet as a dependable source of information. Knowledge-sharing incentives such as Wikipedia have also grown, enabling people to write biographies and record history together while fact-checking each other. Along with increased confidence, there comes the comfort of convenience and accessibility. In the past, travel limitations or a shortage of resources may have made a trip to the library an undesirable way to spend a Saturday afternoon. But nowadays, vast amounts of information from trustworthy sources are available at the click of a button in your own home.

Print media still remains a viable outlet, but as advertisers continue to figure out ways to monetize the promising digital frontier, they will spend considerably less on traditional publishing channels. Additionally, there has been a movement towards the Web by many publishers, editors and writers, for obvious reasons. Easy-to-use blogging platforms have ushered in an army of would-be print writers to the Internet, ready to cash in on the online social media bandwagon. The costs of maintaining a website are far less than that of a print publishing operation and universal access to the Web reduces restrictions on the access to content.

Anything submitted online – a press release, article or online book – that is readily available and not just distributed in print format is considered online publishing. If you are a published author or professional, online publishing is a viable way to establish your credibility and expertise. It also enables you to custom design your brand by creating unique content that showcases your personality and emphasizes your forte.

Online networking is a byproduct of the Internet’s growing interconnectivity as more people gravitate towards virtual communities. The emergence of powerful social networking platforms such as Facebook and MySpace has enabled more people to share information readily and spontaneously. Furthermore, companies such as Ning and KickApps are offering ‘white-label’ platforms for people to create and customize their own social networks. This is where your works that are published online come into play. Online communities make for great audiences. Instead of simply e-mailing a document to others, people can post it to their blogs and social networks, add links to it and voila! Your post can receive vital attention and web traffic, especially if it is viral, e.g.: easy to understand, simple to distribute and share, and provocative.

In many instances, Online Publishing can be more valuable than Print Publishing. Here’s why:

• Your articles can be archived online indefinitely. Depending on how viral a post is, it may become widely circulated by others. If the people who read your published article online tell their friends and colleagues about it, the impact of your message grows stronger. In the print industry, once an issue has been distributed, much of the content soon becomes dated or obsolete, diminishing the relevance and scope of your work.
• Content that you create for the Web is readily available to readers. The potential for your work to reach your target audience is much higher because it is not restricted to the pages of a magazine – your reach is no longer limited to a publication’s circulation or newsstand life.
• There is a low cost attached to publishing online as you do not have to worry about typesetting or printing your work. But beware of administration and maintenance costs.
• Once your words are committed to the Internet, the online article can be edited in real time. In most cases, text can be improved, mistakes corrected and inaccurate information deleted.
• Online publishers have the advantage of posting breaking news and exclusive content immediately. By tracking content that is gaining the most footing and reader responses, online publishers can refine and enhance their material or adjust their uploading schedules.
• You now have the option to supplement your online contributions with interactive media, including audio, video and animated/PowerPoint presentations. This is an important benefit because until recent years, it was difficult to integrate multimedia without the use of (oftentimes expensive) uploading applications.
• There is more flexibility when it comes to word count. While you should keep some general guidelines in mind when preparing your online content, you will have more freedom to decide the length of your contributions because you will not be restricted by page count or typesetting issues.

About www.CambridgeWhosWho.com

CambridgeWhosWho.com is an exclusive membership organization that recognizes and empowers executives, professionals and entrepreneurs throughout the world. Our accomplished members and extensive online database make CambridgeWhosWho.com a premier resource for global networking. CambridgeWhosWho.com delivers the recognition and competitive edge you need to make contacts and do business more effectively. To learn more, visit www.CambridgeWhosWho.com.

Bruce Deitrick Price’s Biography

Cambridge Who’s Who member Bruce Deitrick Price is an outspoken artist, novelist and education advocate whose numerous creative works can be viewed online. He is the owner of Word-Wise Advertising, a creative and intellectual consulting firm based in Norfolk, Virginia, that he founded in 1980. Services offered by Word-Wise Advertising include copywriting, corporate identity, brochures, mailings, logo designs and marketing consulting.

For his site Improve-Education.org, Bruce Deitrick Price has written approximately 55 articles on education-related topics. While education reform is the main subject of many of these essays, he also writes about robots, sophistry, Latin, phonics, George Orwell’s 1984, Ivan Pavlov, English usage and design. One of his favorite themes involves “the foolish things that our elite educators do,” although he is quick to point out that he is not criticizing teachers. For his Cambridge Who’s Who Contributing Author article, Bruce Deitrick Price explores the negative impact that flawed education ideas have had on today’s schools.

Lit4u.com is Bruce Deitrick Price’s creative writing outlet; it showcases his ability to compose original short fiction and essays. There you can find information about “Too Easy,” his novel published in 1994 by Simon & Schuster. Additionally, you can read excerpts from two of his unpublished novels, titled “In the Shadow of the White House” and “Two Will Die.” He is particularly proud of his long poem “Theoryland.”

Throughout his artistic career, Bruce Deitrick Price – who received Honors in English Literature from Princeton University – has presented original work in more than 40 exhibits. He is known for his abstract, modern and hip approach, as best witnessed in his collection named Small Universes. “The goal is that each [painting/construction] should contain the maximum amount of creativity, energy and beauty, i.e., each is a universe,” he describes.

For those interested in viewing Bruce Deitrick Price’s work as an artist in the traditional and digital disciplines, you can visit http://www.artnorfolk.com. If you are in the Norfolk area, be sure to visit his art gallery, Word-Wise Modern,which was recognized as the Best Place to Discover New Art in the Spring 2008 issue of Hampton Roads Magazine. Bruce Deitrick Price, who is well-versed in digital art, has curated a major show featuring the work of other digital artists.

To learn more about Bruce Deitrick Price’s education crusade, visit his blog: “Education Improved”

Cambridge Who’s Who Resource Center Article(s) by Bruce Deitrick Price

• A Quick Guide to the Reading Wars New!
• Exploring the Education Enigma

By Cambridge Who’s Who Member and Contributing Author Shirley Patterson

Freelance writing – the act of submitting authored works to a company or individual on a per project basis – offers a lot of advantages, especially for people looking to shapetheir own schedules. There are endless possibilities for the freelance writer, depending on your ability to tackle a wide range of projects. Writers are needed at every level of business, from corporate to creative. Some companies may hire a freelancer for copywriting, which is the act of generating copy specifically for advertising campaigns and publicity projects. Other organizations will seek out freelance writers for more in-depth marketing materials, corporate communications and correspondence with shareholders, investors and/or clients. Magazines usually have a reserve of freelance writers who can tackle investigative stories, depending on their specialties and interests.

You don’t have to be a published journalist to become a professional freelance writer; people are constantly looking for articles on every topic. With the migration of newspapers and magazines to the Internet and the emergence of blogs as self-publishing tools, there are more outlets than ever to choose from. You just have to prove that you possess the knowledge and skills needed to contribute relevant articles that will reach the organization’s intended audience.

How to Start a Freelance Writing Career

At first the idea of beginning a career in freelance writing may seem daunting – even impossible. But all you need is commitment, dedication, some specific areas of interest/expertise and the ability to come up with creative ideas, or story angles, that you can pitch to editors. Constructing a winning pitch is a skill that every writer considering a career in freelancing should have. Think about the different points to your story as well as the story’s cultural and historical context. Figure out a unique way to approach the subject matter that will make it more interesting or intriguing to the reader.

Now that you know how to approach an editor, let’s figure out where to begin. To make a living out of writing for the Web can be challenging because a lot of online publications do not pay well and you will have a lot of competition. Nonetheless, the Internet is a good place to start looking for freelance writing gigs. You can begin by writing engaging articles, blogs and essays on popular topics and sending out some article proposals to magazines and websites. Even if you do not get compensated initially, by getting your name out there and building your online visibility, you will create a robust portfolio that you can present to potential employers. You should also diversify your writing abilities and the outlets you select to publish your work in order to make more money. Write e-zine articles, contribute newsletter content and become involved in a variety of projects – your work load will grow and so will your income. Start your own website, join forums and writers groups and cover various article topics for an online magazine of interest. If they are pleased with your work, some of these online publications may ask you to contribute content-for-pay, including features in their print properties. Be patient. This process will take a lot of hard work and determination, but it can be very rewarding.

Gaining Success as a Freelance Writer

Perseverance and dedication will help you to reach your professional goals. If you work diligently at writing and obtain the necessary exposure for your content, your dream to build a lucrative career as a freelancer will come true. And the harder you work at your craft, the more your skill set will develop and the easier you will be able to find inspiration for your work. Once you are focused, ideas will begin to appear out of nowhere. Your characters will whisper in your ear as you are standing in line at the check-out counter of a grocery store. You will come up with a series of fascinating article ideas while sitting in the waiting area of a doctor’s office. It will hit you like a bad habit, but this time it is for the good! Actively seek work, maintain a website, join online communities, network with other professionals, and write articles and submit them to article directories. Your hard work will ensure your success as a freelance writer.

By Cambridge Who’s Who Member and Contributing Author Lisa Parker

Each of us sports our own, unique personal brand. The many things that separate and identify us as individuals become known as our personal brand. All of the principle components of our personal brand, including our first impressions, demeanor, accomplishments and the value we place on interactions with others, determine the level of success we experience in both our personal and professional lives.

As we establish business and working relationships, we must incorporate those same principles in the strategy we use to develop our personal business brand. As an entrepreneur, I would like to share with you four basic steps I took to incorporate personal branding into my business.

Service and Reputation – The first step toward developing a personal brand within a business context is to decide what your mission is and determine the type of service or product you intend to provide to your clients or customers. Always deliver the service or product as promised and in the utmost professional manner. The expectation of, or perceived, service is the reason your customers will choose your services over other competitors’. Once you identify the needs of a potential client base, market your business based on the provision of those needs. By visualizing the result of your efforts, you will be able to outline a plan of action to reach your goals.

In promoting my business, I researched other service providers in my industry and chose to provide my clients with a level of service that I found missing in a sampling of my competition: one-on-one customer service. The availability of this simple, consumer expectation is severely lacking in today’s market. A client can hardly expect satisfaction while seeking services when access to a concerned service provider is practically impossible. As my business continues to grow, I note that most of the comments from satisfied customers focus on their appreciation for being able to contact an individual service provider.

Marketing Strategy – The second step in promoting your personal business brand is obtaining visibility. With the unlimited resources and marketing avenues available today, you do not have to spend a great deal of money (if any) to establish yourself or your business. You may consider my techniques “shameless self-promotion”; however I consider the results monetarily rewarding. In addition to a variety of local advertising assets, such as newspapers, magazines and the Chamber of Commerce, there are plenty of online resources just waiting for you to tap into the benefits they provide. One little known option is using popular, free blog sites such as Word Press to help you get your information out onto the Web in minutes. I spent a short amount of time researching some of the opportunities available in regards to free advertising, and you can view the results of my efforts first hand by taking time to Google my business name in a variety of ways (e.g. Parker cprw, Parkercprw, Lisa Parker cprw).

Networking – The third step in laying a successful foundation for your personal business brand involves never underestimating the power of networking. In addition to the efforts you employ through advertising and marketing methods, remember that opportunities for networking happen on a daily basis. Large amounts of my clients have sought out my services after seeing my business’ name or speaking with other satisfied customers.

Aside from the many organizations that enlist members in the development of professional relationships with others in their career field, there are also plenty of opportunities to network in your local community. As a business owner, you can provide free workshops, schedule product demonstrations, distribute opportunities for entry into free drawings to local businesses and participate in a number of other activities to support the growth of your business. If your organization supports local events, be sure to wear a professional identification badge that mentions your business or service. The key to effective networking is to be diverse in your connections, and by this, I mean that you should not limit yourself to a particular industry, profession or region.

Association – The ultimate goal is to have your business name associated not only with the service or product you provide, but with your own personal name as well. Most of us already have a business name before we begin to research and understand the importance of branding. Do not wait any longer to begin marketing your name side-by-side with that of your business. Consider “Trump Plaza”, “Trump Towers”, “Trump University” and “Trump Financial”. Do you know whom I am referring to?

Personal business branding is the art of following the “Golden Rule” in the provision of services to and interaction with clients and customers. By learning how to manage others’ perceptions of you and your business, you will naturally establish a unique value that sets you apart from competitors in your career field.

Biography

Cambridge Who’s Who lifetime member, Lisa Parker, is a certified professional résumé writer (CPRW) with more than 23 years of experience in personal and professional development, and the owner of Parker-CPRW Professional Résumé Presentations. Her services help clients advance in their careers or pursue a career change. When Ms. Parker transitioned from military service to the civilian labor market, she was able to understand first-hand the difficulties that many professionals experience during a career change. Overcoming these challenges inspired her to provide guidance to others in the job market.

Ms. Parker assists her clients in preparing cover letters, thank you letters, follow-up letters, biographies, award narratives and entry-level, professional and executive résumé and curriculum vitaes. She also offers company and labor market research and helps individuals to identify their skills and personal traits.

She served in the military for 21 years in aviation, and retired as First Sergeant of an air traffic control unit. Upon her retirement from the military, Ms. Parker worked in the Department of Labor as a Disabled Veteran Outreach Program Specialist, providing assistance to veterans in the areas of job placement, military transition and résumé preparation.

In addition to being a CPRW, Ms. Parker is a Certified Transition Assistance Program Facilitator and a Notary Public. She is also a member of the Professional Association of Résumé Writers and Career Coaches, International Association of Workforce Professionals, National Notary Association, Association of Online Résumé & Career Professionals, National Veterans’ Training Institute, Disabled American Veterans, Non Commissioned Officer Association, American Legion Post 283, Women In Military Service For America, National Motorcycle Safety Fund, American Bikers Active Toward Education and the Victory Motorcycle Club.

To add to her accomplishments, Ms. Parker received the Customer Service Award from the Georgia Department of Labor in 2007; Certificate of Appreciation from the Disabled Veterans’ Outreach Program; and a Meritorious Service Medal and the Military Outstanding Volunteer Service Medal, both from the United States Army.

Articles by Lisa Parker

• The Strategy Behind BOLD New!
• The Art of Establishing Your Personal Business Brand
• When Will I Know I Am An Expert?
  

Understanding the Importance of Performance, Image and Exposure

By Cambridge Who’s Who Member and Contributing Author Philip B. Righter

Impact…you know it when you see it.

In its mathematical form:

Biography

Cambridge Who’s Who member, Philip B. Righter, is the chairman and chief executive officer of Righter Holdings, LLC. The financial services firm is comprised of Righter Corporation, Righter Development Corp., The Righter Foundation, Righter Consulting Group, Righter Design Firm and Righter Art Collection, Inc. Mr. Righter’s experience is in strategic sourcing, financial risk mitigation, international commodities, and marketing integration. He also specializes in agency consolidation and review, creative design, and media buying and planning.

Prior to founding Righter Holdings, LLC in 2007, Mr. Righter served as the executive vice president and chief strategy officer of Afterburner Films, LLC where he was very involved in business affairs, rights management and procurement, and the oversight of production costs and company assets. As the former vice president of corporate sourcing and marketing for NBC Universal from 2004 to 2006, Mr. Righter negotiated marketing and media contracts. He also led the Universal Parks Creative Planning Agency Review, where he spearheaded a rebranded image and held the position of manager of sourcing G&P for The Walt Disney Company from 2003 to 2004.

Mr. Righter earned his bachelor of science in economics, statistics, organizational behavior and labor relations from Cornell University in 1999. He is also a member of the Academy of Television Arts and Sciences, the National Academy of Recording Arts and Sciences, the National Academy of Media Arts & Sciences, the National Academy of Television Arts & Sciences, the Latin Academy of Recording Arts & Sciences, the International Academy of Visual Arts, the Multicultural Motion Picture Association, Film Independent and is a Scholar on Gerson Lehrman Group Councils.

Mr. Righter also donates his time to charitable causes and is a board member of the Los Angeles Police Foundation. Additionally, he serves as a specialist reserve officer for the Los Angeles Police Department. For more information please visit http://www.righterholdingsllc.com/.

Articles by Philip Righter

• How Your Personal Brand Makes an Impact

Catchy jingles, fancy packaging and captivating slogans give brands their appeal.

When I was a young child, I enjoyed listening to catchy product jingles. Sometimes I would jerk myself awake just so that I could hum along. When I went to the supermarket, I’d zero in on one of the brands I was familiar with and insist on only having that one. With the product clutched in my hands like a prize, I felt like I’d been visited by Santa Claus on Christmas morning.

More than three decades later, the melodies of popular jingles still chime inside my head, and I find myself reaching eagerly for the products associated with them while shopping. But it’s not just about the jingle; it’s about the brands that the jingles promote and the perception that the featured products are really the best of the lot. Such is the power of branding: it fosters an automatic acceptance of a product or service that, by the consumer’s deduction, surpasses all others.