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How Your Personal Brand Makes an Impact
November 14th, 2008Understanding the Importance of Performance, Image and Exposure
By Cambridge Who’s Who Member and Contributing Author Philip B. Righter
Impact…you know it when you see it. 
In its mathematical form:
You can increase your confidence, competence and credibility by doing the following:
- Consistently deliver exceptional results – Everything starts and ends with the ability to produce exceptional results on a consistent basis.
- Connect the dots – Be a clear thinker who connects the strategic picture to tactical objectives with accountability. Clear thinking is one of the main traits of a growth leader.
- Demonstrate intimate knowledge and expertise – This is where many people can gain their confidence, as expertise is also a growth leader trait. Each of us should develop functional depth on a subject related to our position. You gain this knowledge through varied experiences and a compilation of skills. It is important to realize that you shouldn’t act like you know something when you really don’t. It’s OK to say, “I don’t know” if you commit to finding the answer.
- Exude confidence, not arrogance – Be confident yet humble. Don’t act like you have all the answers and know everything. And do not be prideful, arrogant or boastful. Leaders with impact are open to feedback and opposing points of view.
- Maintain composure – We all have crises and emergencies. Leaders with impact are calm and collected as they manage the issues. In other words, they understand the magnitude of the issue, put emotions into perspective, create an action plan and communicate the issue and plan to stakeholders.
- Present information clearly and concisely – Here there are two equally important concepts: preparing the pitch and delivering the pitch. You must construct your presentation so the message, call for action and next steps are clear and flow well throughout the pitch. This includes the use of charts, colors and graphics. Once you have created the presentation, you must deliver it with the appropriate use of gestures, voice inflection, audience interaction and eye contact.
- Interact and communicate at all levels – Leaders with impact can interact and communicate with exempt, non-exempt and hourly employees. It shouldn’t matter what the person’s title or job responsibilities are. Leaders with impact display respect and consideration to all. This is consistent with the inclusive growth leader trait.
Note that we can use the phrases “Executive Presence” and “making an impact” interchangeably. Making an impact means understanding that our economy is a meritocracy. The United States is a place where performance and execution count the most. Your drive, determination and commitment to succeed are part of the image you project.
The PIE model (based on “Empowering Yourself – The Organization Game Revealed” by Harvey Coleman) is a framework for success that lays the foundation for personal and professional growth. It comprises performance, image and exposure:
- Performance: This is your entry ticket and reputation-builder. It begins your legacy – the common denominator in the promotion process. It also confirms your ability to take on more responsibility, helping you to stay above the bar as it is continuously raised.
- Image: It is the message that you send before you speak, whether intentional or not. It includes attire, confidence and demeanor, and develops early in your career. Every interaction counts, so make sure that all are positive.
- Exposure: This lets others know of your performance and makes you visible to those who can influence your career. It can be enhanced by a strong network of mentors, bosses and champions. Exposure is a double-edged sword; if you perform well and obtain exposure, you can score a home-run. If you perform poorly and obtain exposure, you can strike out.
Cambridge Who’s Who Contributing Author Philip B. Righter
November 14th, 2008Biography
Cambridge Who’s Who member, Philip B. Righter, is the chairman and chief executive officer of Righter Holdings, LLC. The financial services firm is comprised of Righter Corporation, Righter Development Corp., The Righter Foundation, Righter Consulting Group, Righter Design Firm and Righter Art Collection, Inc. Mr. Righter’s experience is in strategic sourcing, financial risk mitigation, international commodities, and marketing integration. He also specializes in agency consolidation and review, creative design, and media buying and planning.
Prior to founding Righter Holdings, LLC in 2007, Mr. Righter served as the executive vice president and chief strategy officer of Afterburner Films, LLC where he was very involved in business affairs, rights management and procurement, and the oversight of production costs and company assets. As the former vice president of corporate sourcing and marketing for NBC Universal from 2004 to 2006, Mr. Righter negotiated marketing and media contracts. He also led the Universal Parks Creative Planning Agency Review, where he spearheaded a rebranded image and held the position of manager of sourcing G&P for The Walt Disney Company from 2003 to 2004.
Mr. Righter earned his bachelor of science in economics, statistics, organizational behavior and labor relations from Cornell University in 1999. He is also a member of the Academy of Television Arts and Sciences, the National Academy of Recording Arts and Sciences, the National Academy of Media Arts & Sciences, the National Academy of Television Arts & Sciences, the Latin Academy of Recording Arts & Sciences, the International Academy of Visual Arts, the Multicultural Motion Picture Association, Film Independent and is a Scholar on Gerson Lehrman Group Councils.
Mr. Righter also donates his time to charitable causes and is a board member of the Los Angeles Police Foundation. Additionally, he serves as a specialist reserve officer for the Los Angeles Police Department. For more information please visit http://www.righterholdingsllc.com/.
Articles by Philip Righter
When Branding is All about Appeal
September 8th, 2008Catchy jingles, fancy packaging and captivating slogans give brands their appeal.
When I was a young child, I enjoyed listening to catchy product jingles. Sometimes I would jerk myself awake just so that I could hum along. When I went to the supermarket, I’d zero in on one of the brands I was familiar with and insist on only having that one. With the product clutched in my hands like a prize, I felt like I’d been visited by Santa Claus on Christmas morning.More than three decades later, the melodies of popular jingles still chime inside my head, and I find myself reaching eagerly for the products associated with them while shopping. But it’s not just about the jingle; it’s about the brands that the jingles promote and the perception that the featured products are really the best of the lot. Such is the power of branding: it fosters an automatic acceptance of a product or service that, by the consumer’s deduction, surpasses all others.
Cambridge Who’s Who Contributing Author Susan Gosine
September 8th, 2008Biography
Cambridge Who’s Who member, Susan Gosine, excels in writing, ghost writing, public relations, proofreading and editing. She has extensive experience in conducting research and writing creative non-fiction, fiction and memoirs. Her writing investigates issues in health and education, crime and punishment, fashion, entertainment and other topics.
Susan has more than 20 years in the newspaper industry and has served as a journalist for three daily newspapers in Trinidad and Tobago: Daily Express, Trinidad Guardian and Newsday. Currently, she is working on her first non-fiction novel.
Susan is pursuing a Ph.D. in behavioral science and has completed coursework in communication arts at New York University. She holds a master of science in sociology from the University of the West Indies, certificate in investigative reporting from the Commonwealth Press Union, certificate in print and novel writing from the Longridge Writer’s School and a certificate in screen writing from Gotham Writer’s School.
Her work has been recognized with distinguished performances in journalism from Trinidad Express Newspapers, a Certificate of Excellence in Coverage of Culture from Mere Desh & National Cultural Promotions of Trinidad and Tobago and the Commonwealth Media Award for Published Works.
Articles By Susan Gosine
“Sassy, Brassy, Direct and to the Point”
September 2nd, 2008Developing Your Personal Brand is the Key Ingredient to Success
By Cambridge Who’s Who Contributing Author Jo DeMarco
Recently, I had the good fortune of reconnecting with a childhood friend. We hadn’t seen each other in an eternity and burned up the telephone lines with our first conversation in 20 years getting caught up with each other’s lives. After elaborating on where each of us was in life, we began to reminisce about the old days. I told my friend that I was certainly not surprised to learn about her travels around the world, as she was always an adventurer and loved learning and experiencing new things. In turn, she was not shocked to find out that I am now a small business owner. You were always so independent,” she said, as I explained the nature of my business as well as some of my achievements.
She then asked for my company’s website address (http://www.contessaknows.com/) and, as we were talking, looked it up online. “Oh, this is so you!” she cried out. I was a bit surprised at her reaction and asked what she meant by her comment. “Your website is exactly how I remember you, who you’ve always been. Sassy, brassy, direct and to the point, playing with words to get people thinking, very animated and entertaining and always making an impact. That’s you from the time we were kids.” she explained. Wow. I was blown away. I had never given much thought to how other people perceived me, especially as a youngster.
While designing my website, I pursued a unique look and high-quality presentation. I wanted my audience to be entertained. Although I have always been confident that I worked hard to achieve my goals and objectives, I have fretted and worried about whether or not I actually did put in enough effort. I was relieved when my long-lost friend, who is a marketing director, told me, “You’ve had a brand before any of us ever knew what one was, and it’s certainly apparent through your website. Congratulations!” This confirmed for me in an unexpected way that I had accomplished my goal.
I developed my business using what I knew, loved, held passion for and had expertise in. I also sought the advice and counsel of various professionals, but I made sure that I weighed their suggestions against my own thoughts about what I should convey through each of my products and my company in general. I wanted an extension of myself to be present in every aspect of my business. I wanted the things I stood for and have been recognized for by my family, friends and co-workers to be clear. In particular, I wanted my reputation to be visible when the public visited my website. By saying that she saw me in every descriptive word on www.contessaknows.com, the childhood friend who I had not seen in many, many years convinced me that I had hit my target. The website I created successfully reflects and upholds my “brand.” It presents who I am, what I’m about and what I want to communicate through my business.
To put it in perspective, let’s play the word association game. I say KoolAid, and you think of a big red pitcher with a smiley face, right? I say Calgon, and you picture yourself relaxing in a luxurious bath without a care in the world, right? Why? Because the companies that manufacture and market these products have consciously conveyed these ideas and feelings to the public. They have built their brand and sold their products on it effectively enough, so that the very mention of their product’s name conjures up the targeted image that they intended it to.
Here are some questions to ask yourself as you develop a business, manufacture a product or enhance the image that you transmit to others:
- How would a friend or family member describe you in one word? Would their “one word” be consistent, exciting, knowledgeable, etc.? Does it match your description of yourself and how you would like to be perceived by others?
- If there was a billboard with your picture on it, what would the tagline be?
- What is the image you want to convey in your business and/or in your line of work?
- What is the reputation you seek to uphold?
Today’s market is highly competitive. A key ingredient for success is having a spirited personality – a unique factor that will set you apart from the rest. Achieve that edge through your personal brand…it’s who you are.
Define Your Image with Your Personal Brand
August 26th, 2008Learn how to stand out and eliminate your competition.
So, you’ve heard of branding and you know that defining a brand is essential for a company’s survival and for it to consistently produce new and successful products. Many notable brands have become household names such as Band-Aid, Xerox and Kleenex. However, what about personal branding? What is a personal brand, how do you create it and why is it important for you to have? In the simplest terms, your personal brand is you. It displays your personality and conveys what you stand for. In turn, it helps you to distinguish yourself from others and eliminate your competition.
Your personal brand is what others think about you. When you brand yourself properly, you determine how other people perceive you instead of the other way around. Your brand defines the image that your target audience associates with you and reveals what you have to offer. It is used to determine your total perceived value and how you measure up to your competitors.
Defining your personal brand can also help you to gain strategic positioning within your industry. In the August 2008 edition of Who’s News, we discussed a few of the steps you should take to become an expert in your field. Developing a strong personal brand is another way that you can establish yourself as a knowledgeable resource among your peers. Highlight the elements that make you unique from your competition and people will pay special attention to you. Your personal brand will assist you in building your reputation and attaining expert status.
There are several components that make up your personal brand. The first is your personal appearance. The way you dress, your etiquette and your overall attitude toward others all contribute to your personal brand. The last thing you want a potential client to think, when meeting you for the first time, is that you do not match the brand you have worked so hard to develop and portray. The next component is your personality. When others think of you, what comes immediately to their mind? What words do they use to describe you: knowledgeable, confident, dependable and dynamic? Is that who you are and the image you are trying to portray? The third factor is your core competency or your primary areas of expertise. You may be proficient in several areas but what are your strongest points? Some people are dynamic public speakers while others are talented writers. Some people are better at training versus managing. What are your strengths? The last major component is your uniqueness. Defining what sets you apart from your competition is essential to building your personal brand. Without doing this, others will not be able to differentiate you from your competition and you run the risk of letting your competition define you.
Once you have established your personal brand, begin sharing it with others immediately. A great measure of whether or not you are successfully promoting your brand is by typing your name into a major search engine such as Google or Yahoo. Do you retrieve positive, informative and consistent information about yourself? While branding is not all about your presence on the Internet, increasing your online visibility is an easy and cost effective way to share important information about yourself with colleagues, clients, recruiters, etc. Here are some tools that will help you to build your brand online:
VisualCV.com: This website lets you create an online CV and display it as a webpage, providing others with easy access to your portfolio. It also gives you the ability to upload pictures and videos of your work. Best of all, it is free to use! If you are a Cambridge Who’s Who member who does not have a website to link to from your Cambridge Who’s Who profile, you can always link to your VisualCV instead.- Personal Blog: Cambridge Who’s Who utilizes several blogging sites in order to provide useful information and resources to Cambridge Who’s Who members. Cambridge Who’s Who Charities is hosted on WordPress.com and the Cambridge Who’s Who Resource Center, Learning Center and News blog are all hosted on Blogger.com. We even have our own Wiki on Wetpaint.com called Cambridge Who’s Who Notables. These sites provide our members with information about who we are, what our major products and services are and how we can assist them in develop their professional network and personal brand – all of which is part of our corporate brand. When you launch your own blog, write about the areas in which you hold the most knowledge and experience. Provide valuable information, and you will become a resource for others in your industry. You can also share your thoughts and expertise by commenting on other people’s blogs. Include a link back to your own blog when you leave a message!
- Website: Creating a simple, professional website can also aid in the development of your brand. Your personal website should showcase your expertise, your skill set and your unique value that separates you from others in your line of work. You can also include your VisualCV as an integral part of the site. Be sure to share your website when you are seeking a new career opportunity, applying for an advanced degree program, requesting client referrals or are being considered for a special honor or award.
- Cambridge Who’s Who Multi-Media Promotions Program: How do you maintain your personal brand so that it is remembered? The Multi-Media Program increases your visibility on major search engines through the distribution of one or more press releases about your endeavors. Your press release can also be used to announce something noteworthy such as a special event, achievement or promotion. Learn more about the Multi-Media Promotions Program at the Learning Center.
When using these tools keep in mind how you want to be perceived. Make sure that you develop an image and marketing materials that bring that message across and reinforce it. Highlight what distinguishes you from others. You want your brand to be recognizable and easy to remember. Most of all you must be consistent! Your resume, your blog, your website and all of your other promotional materials (including business cards, stationery, flyers, newsletters, etc.) must all convey the same message.
Your personal brand will help you to survive in your industry and stand out from the crowd. Remember to be receptive to feedback; it will let you know if the brand you are portraying is coming across properly or if you need to make any adjustments. Want to find an easy way to get started on developing your personal brand? Check out the Cambridge Who’s Who Contributing Author Program and see how other members are building their brands.
The Power of the Ripple Effect by Cambridge Who’s Who Author Cheryl Nordyke
August 7th, 2008The Power of the Ripple Effect
How one life and one choice can change the world.
By Cambridge Who’s Who Contributing Author Cheryl Nordyke
There isn’t a person alive who would not like to think that their life has made a difference in someone else’s life. We all hope to positively impact our friends, families and maybe even our neighbors and co-workers. The truth is that many of us will never know the full extent or the lasting impression that our smallest actions may have on others.
On July 4th, 2008, I was on the bank of the Charles River in Boston, Massachusetts along with more than 500,000 people celebrating this country’s birthday. This was also the 35th birthday of the Boston Pop’s Fireworks Spectacular and, performing live at the event, were the Boston Pops and Rascal Flatts. As I sat there and listened to music piped through speakers along the Charles, I could not help but wonder, “What would the Founding Fathers think today if they knew what the signing of the Declaration of Independence had accomplished?” More than 200 years later and this country is so much more than it was on that day when nine out of 13 colonies voted in favor of this new democracy. Then I wondered if anyone thought that the Boston Pop’s Spectacular would become this big of an event when it was first held in 1974, attracting not only a large live audience but also the millions of people who tune in via telecast.
It became very clear to me at that moment how much one ripple, even an action as small as a smile, can continue to grow into a wave of change. Who knows where we would be as a country or what our impact on the world would be if those men had not created the Declaration of Independence. Not only did they craft it, but they willingly signed their names and took action toward creating the life they wanted to live. That act has given us a lifestyle that people from around the world want to experience and be a part of.
The purpose of the first 4th of July concert held on the Charles River was to revitalize the concerts at the Esplanade. Today, it is nationally recognized as an iconic event; Arthur Fiedler’s brainchild has turned into a full-scale production that at least one person from each state in the U.S. attends every year. This Independence Day, the band Rascal Flatts was the featured musical guest. Rascal Flatts started out as three guys doing simply what they love – playing music in bars and clubs. There were times, they said, where there were only two people besides themselves at their gigs. Then in the early 2000s, with the release of two albums, their lives changed forever. They are now multi-platinum recording artists who live their dream everyday and recognize that the life they live is possible because of the fans who support them and their music. The fans, in turn, are impacted through their music and lyrics in ways that the band may never know.
You and I may not play as significant of a role to such a large population of people as those who have become famous. However, it is possible for us to do so if we take action. Each person who has made a strong impression had a dream first and then took steps to realize it. The Founding Fathers decided that we could live in a country with freedom of choice and Rascal Flatts thought that other people would feel something from the music they loved to write and perform. These people started out the same as you and I – with an idea and a dream. The difference is that they took that idea and that dream and made it come to life. We can have the same influence and legacy when we become an agent for change. Be the ripple and stop simply riding the waves created by others.
Today the economy is in the worst shape that it has been in decades. There is an increase in unemployment, gas prices are exorbitant and companies are cutting back. Regardless, there are still people out there reminding us that we can have and become more. Rhonda Byrne’s “The Secret,” Randy Pausch’s “The Last Lecture” and books and lectures by Wayne Dyer all strive to inspire us to live the life we choose. There are companies that have started in dorm rooms and are now making millions, and there are more people who are able to work from home and dedicate more time to family and friends. Yet most of us, while inspired by the stories we read about and see on television, are still living today the same as we did the day before and the day before that.
So how did they do it? What is their secret? I don’t know for certain that anyone can answer those questions because each person has a different path and different challenges to overcome in achieving their dreams. The one thing I do know is that they stopped waiting for next big wave to come along; they stopped depending on someone else to make their dreams come true. They became the ripple and started their own wave that in turn, made more waves and inspired others.
How do you become the ripple? For Mark Zuckerberg, the student-genius behind Facebook, it was turning the idea of students wanting to share information with others into an online business. He stayed focused and worked on making his dream a reality. For Burt and John Jacobs, the guys behind the Life is Good t-shirt company, a few obstacles stood in the way of their goals, but they did not give up. They came up with a winning concept – a character named Jake – and before you know it their dreams were reality.
Is there is a risk in making your own ripple? Of course there is a risk. That holds true for all great things in life. Yet, there is also risk in riding others’ success. That risk may not be as great and we may not even notice it, yet, it does exist. We do not have any control over how the owner of the company that employs us may change. The owner may sell the company or decide that cutbacks are needed. Therefore, there is always a risk.
I am no stranger to creating a ripple, and I am sure that there are many others who have started their own ripples whose impact is yet to be seen. When I was taken from riding a wave that I had been quite successful on to crashing off of it, I realized that I never wanted to jump on someone else’s wave again. My friends and I began rewriting our book and looking for something to inspire us and to remind us to be grateful.
Our quest led us to the idea of creating jewelry that we could purchase for ourselves and our friends, employees or loved ones to say, “Thank you. I am grateful.” We knew that there were people who had read, seen or heard something that had inspired them to pursue and realize their dreams. They would want something to remind them to be grateful for what they have and thank the people who have positively impacted their lives. There, right in front of us, was an opportunity to take action.
Teaming with Jessica Fields, a talented, up-and-coming jewelry designer, we created a line of jewelry called Waves of Gratitude™. The collection includes six individual pendants that represent the many different movements of the ocean. By layering these pendants, which may be worn a bracelet or necklace, we have created a unique and fresh style while holding on to the message of gratitude. We also have a pendant called the Branches of Hope to remind us of where we have been and where we can go. The purpose of the line is to create a tangible symbol of the key elements needed to become a ripple in society. It is a reminder to be grateful, acknowledge that we are not alone, and symbolize that we have done great things and can accomplish our current goals.
There are so many teachers available to us and with today’s diverse media outlets we can access them all very easily. By leveraging these resources, we can become the people we were meant to be. Be the ripple. Create a wave of change for yourself, the people immediately surrounding you and perhaps the world.
About the Cambridge Who’s Who Contributing Author Program
The Cambridge Who’s Who Contributing Author Program is where Cambridge Who’s Who experts share their valuable knowledge on a wide range of subjects.
If you are interested in sharing your expertise and enhancing your online exposure just as Cambridge Who’s Who Author Cheryl Nordyke has done, visit the Cambridge Who’s Who Contributing Author Program page to learn more about this exclusive benefit. Do not miss out on this extraordinary opportunity to establish yourself as an important resource in your industry and profession.
For more information on our member executives and professionals, go to www.CambridgeWhosWho.com.
Cambridge Who’s Who Contributing Author Douglas K. Hyer
July 29th, 2008Biography
Douglas K. Hyer has been a member of Cambridge Who’s Who since March 2008. Currently Doug is the branch manager for Cambridge Investment Research, Inc., an independent, national broker/dealer and Everbank, a web-based national bank. He is a registered financial consultant (RFC) and has worked with individual and corporate clients for more than 35 years to protect their assets and help them invest wisely. Doug has advised hundreds of pre-retirees from large companies (Exxon, Mobil, Citibank, Chase, First Boston, Paine Webber, LL Bean, Pfizer, Fortunoff’s, AT&T, MetLife and USLIFE) as well as medical/dental, CPA and law firms.
Over the years, Doug has helped his clientele invest over $100 million in stocks, bonds, mutual funds, fixed and variable annuities, alternative investments and investment-grade life insurance products. In addition, he has also helped his clients purchase long-term nursing and home care, disability income replacement and Medicare/Medigap insurance. He enjoys working one-on-one with his clients, helping them to preserve their personal and retirement capital plus increases their current spendable income. Managing income, gift and estate taxes together with assisting clients in organizing their investments, insurance and business affairs is his team’s primary focus.
Doug has been interviewed on CNBC and WLIR television and WOR and WNYC radio. He has spoken before top financial advisor groups at some of the largest independent broker/dealers in the U.S. He has consulted and lectured to Ernst & Young’s tax partners in Los Angeles, New York City and Washington, D.C. He has addressed the Young Presidents Organization, the American Management Association, various insurance, investment, CPA and bar associations and several chapters of the Estate Planning Council in New York and Florida. He has also served as a guest speaker at national conventions and local chapter meetings of the Financial Planning Association.
Doug is currently an adjunct professor and lecturer in personal financial planning at Hofstra University. Previously he served as an adjunct professor at New York educational institutions such as Adelphi University, Pace University and New York University. He has trained financial advisors at top firms, including Merrill Lynch, Metlife, Chase Bank and Prudential Securities.
Doug earned a Master of Science in Financial Services (MSFS) and bachelor’s degree in both accounting and psychology. He currently maintains his NASD series 7, 24, 51, 63 and 65 plus all life and health insurance licenses. His additional certifications and designations include: Accredited Estate Planner (AEP), Chartered Financial Consultant (ChFC), Board Certified in Asset Allocation (BCAA), Chartered Life Underwriter (CLU), Certified Annuity Specialist (CAS), Certified Senior Advisor (CSA), Certified Fund Specialist (CFS), Certified Estate Advisor (CEA), Certified in Long Term Care (CLTC) and is filed as a Registered Investment Advisor (RIA).
Doug is a member of the National Association of Accountants; Past President Long Island Chapter Registered Financial Planners; New York City CPA Club of Toastmasters International; New York City Chapter of Certified Mutual Fund Specialists; Section Head New York City Chapter of American Association of Individual Investors. He has published financial articles in Barrons, New York Times, Newsweek, U.S. News & World Report, Newsday, Money magazine, Today’s Investor, Business Insurance, Pension World, CLU Forerunner and Financial Advisor.
Articles by Douglas Hyer
Cambridge Who’s Who Publications Releases the 2007-2008 Honors Edition of the Executive, Professional and Entrepreneurial Registry
July 18th, 2008
Uniondale, NY, July 10, 2008, Cambridge Who’s Who, the fastest-growing publisher of executive, professional and entrepreneurial biographies in the world, recently released its second quarter registry. The registry highlights the biographies of tens of thousands of talented individuals from a wide range of industries who have demonstrated leadership and achievement in their respective fields.
Meredith Y. Foster, Chief Editor of Cambridge Who’s Who Publications, oversaw the production of the 2007-2008 Honors Edition of the Executive, Professional and Entrepreneurial Registry. “The hardcover registry acknowledges and memorializes the accomplishments of our members and makes a wonderful conversation piece to display in homes and offices,” said Meredith of the registry’s appeal. “Our members are justifiably proud of their professional achievements – be it receiving a long-deserved promotion, successfully starting up and running a business enterprise or being the recipient of a prestigious award. We’re pleased to underscore their triumphs.”
The exclusive 2007-2008 Honors Edition of the Executive, Professional and Entrepreneurial Registry also acts as a high-quality networking resource for job recruitment, career enhancement and new business development amongst members. As one member remarked, “I used the 2007-2008 Honors Edition of the Executive, Professional and Entrepreneurial Registry to identify members who would have an interest in a concept I’ve been developing: Business and Marketing Tridents. I contacted my fellow honorees, and they were more than willing to meet with me. If we had not had Registry membership in common, they probably would not have met with me so readily. It looks like we will be working together on some projects, and I have the Registry to thank for making the initial contact so easy!”
“Cambridge Who’s Who Publishing is also set to go to press with our 2008 Top 101 Industry Experts book,” explained Meredith. “The book holds the top honor at Cambridge Who’s Who and endows members with the potential to build credibility and increase exposure on a global scale. The 2008 Top 101 Industry Experts book will feature biographical narratives, Q&A interviews and the contact information for 101 of our most distinguished members. Each was handpicked by our research department based on his level of achievement, longevity within his profession and exemplary leadership skills,” explained Meredith. The 2008 Top 101 Industry Experts book features members in a wide range of industries – from advertising, transportation, and finance, to insurance, the sciences, and media and entertainment,. Members featured in the 2008 Top 101 Industry Experts book will also be featured on http://www.cambridgewhoswho.com/ with an expanded profile.
About Cambridge Who’s Who
The mission of Cambridge Who’s Who is to ensure that Cambridge members receive recognition, support and credibility to advance their careers. Cambridge Who’s Who is also committed to delivering the highest quality networking resource for job recruitment, career enhancement and new business development. See who’s making news and how Cambridge Who’s Who is making a difference at our news blog: http://cambridgewhoswho.blogspot.com/.
Cambridge members have exclusive access to the biographical information of more than 250,000 successful executives, professionals and entrepreneurs at http://www.cambridgewhoswho.com/, where they use the database to share information, knowledge and services. Communication via the Cambridge Who’s Who Registry travels in two directions, enabling Cambridge Who’s Who members to reach out when they have a business need or opportunity as well as receive information on exciting new ventures.
Contact:
Ellen Campbell
516-535-1515
mediarelations@cambridgewhoswho.com
