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Cambridge Who’s Who Contributing Author Program
May 2nd, 2009
Cambridge Who’s Who Contributing Author Program
Gain valuable knowledge from industry experts by reading the articles written by participants in the Cambridge Who’s Who Contributing Author Program.
If you are interested in sharing your expertise and enhancing your online exposure just like our writers, visit the Cambridge Who’s Who Contributing Author Program to learn more about this exclusive benefit. Don’t miss out on this extraordinary opportunity to establish yourself as an important resource in your industry and profession.
The Art of Establishing Your Personal Business Brand
December 15th, 2008
By Cambridge Who’s Who Member and Contributing Author Lisa Parker
Each of us sports our own, unique personal brand. The many things that separate and identify us as individuals become known as our personal brand. All of the principle components of our personal brand, including our first impressions, demeanor, accomplishments and the value we place on interactions with others, determine the level of success we experience in both our personal and professional lives.
As we establish business and working relationships, we must incorporate those same principles in the strategy we use to develop our personal business brand. As an entrepreneur, I would like to share with you four basic steps I took to incorporate personal branding into my business.
Service and Reputation – The first step toward developing a personal brand within a business context is to decide what your mission is and determine the type of service or product you intend to provide to your clients or customers. Always deliver the service or product as promised and in the utmost professional manner. The expectation of, or perceived, service is the reason your customers will choose your services over other competitors’. Once you identify the needs of a potential client base, market your business based on the provision of those needs. By visualizing the result of your efforts, you will be able to outline a plan of action to reach your goals.
In promoting my business, I researched other service providers in my industry and chose to provide my clients with a level of service that I found missing in a sampling of my competition: one-on-one customer service. The availability of this simple, consumer expectation is severely lacking in today’s market. A client can hardly expect satisfaction while seeking services when access to a concerned service provider is practically impossible. As my business continues to grow, I note that most of the comments from satisfied customers focus on their appreciation for being able to contact an individual service provider.
Marketing Strategy – The second step in promoting your personal business brand is obtaining visibility. With the unlimited resources and marketing avenues available today, you do not have to spend a great deal of money (if any) to establish yourself or your business. You may consider my techniques “shameless self-promotion”; however I consider the results monetarily rewarding. In addition to a variety of local advertising assets, such as newspapers, magazines and the Chamber of Commerce, there are plenty of online resources just waiting for you to tap into the benefits they provide. One little known option is using popular, free blog sites such as Word Press to help you get your information out onto the Web in minutes. I spent a short amount of time researching some of the opportunities available in regards to free advertising, and you can view the results of my efforts first hand by taking time to Google my business name in a variety of ways (e.g. Parker cprw, Parkercprw, Lisa Parker cprw).
Networking – The third step in laying a successful foundation for your personal business brand involves never underestimating the power of networking. In addition to the efforts you employ through advertising and marketing methods, remember that opportunities for networking happen on a daily basis. Large amounts of my clients have sought out my services after seeing my business’ name or speaking with other satisfied customers.
Aside from the many organizations that enlist members in the development of professional relationships with others in their career field, there are also plenty of opportunities to network in your local community. As a business owner, you can provide free workshops, schedule product demonstrations, distribute opportunities for entry into free drawings to local businesses and participate in a number of other activities to support the growth of your business. If your organization supports local events, be sure to wear a professional identification badge that mentions your business or service. The key to effective networking is to be diverse in your connections, and by this, I mean that you should not limit yourself to a particular industry, profession or region.
Association – The ultimate goal is to have your business name associated not only with the service or product you provide, but with your own personal name as well. Most of us already have a business name before we begin to research and understand the importance of branding. Do not wait any longer to begin marketing your name side-by-side with that of your business. Consider “Trump Plaza”, “Trump Towers”, “Trump University” and “Trump Financial”. Do you know whom I am referring to?
Personal business branding is the art of following the “Golden Rule” in the provision of services to and interaction with clients and customers. By learning how to manage others’ perceptions of you and your business, you will naturally establish a unique value that sets you apart from competitors in your career field.
Cambridge Who’s Who Contributing Author Lisa Parker
December 15th, 2008Biography
Cambridge Who’s Who lifetime member, Lisa Parker, is a certified professional résumé writer (CPRW) with more than 23 years of experience in personal and professional development, and the owner of Parker-CPRW Professional Résumé Presentations. Her services help clients advance in their careers or pursue a career change. When Ms. Parker transitioned from military service to the civilian labor market, she was able to understand first-hand the difficulties that many professionals experience during a career change. Overcoming these challenges inspired her to provide guidance to others in the job market.
Ms. Parker assists her clients in preparing cover letters, thank you letters, follow-up letters, biographies, award narratives and entry-level, professional and executive résumé and curriculum vitaes. She also offers company and labor market research and helps individuals to identify their skills and personal traits.
She served in the military for 21 years in aviation, and retired as First Sergeant of an air traffic control unit. Upon her retirement from the military, Ms. Parker worked in the Department of Labor as a Disabled Veteran Outreach Program Specialist, providing assistance to veterans in the areas of job placement, military transition and résumé preparation.
In addition to being a CPRW, Ms. Parker is a Certified Transition Assistance Program Facilitator and a Notary Public. She is also a member of the Professional Association of Résumé Writers and Career Coaches, International Association of Workforce Professionals, National Notary Association, Association of Online Résumé & Career Professionals, National Veterans’ Training Institute, Disabled American Veterans, Non Commissioned Officer Association, American Legion Post 283, Women In Military Service For America, National Motorcycle Safety Fund, American Bikers Active Toward Education and the Victory Motorcycle Club.
To add to her accomplishments, Ms. Parker received the Customer Service Award from the Georgia Department of Labor in 2007; Certificate of Appreciation from the Disabled Veterans’ Outreach Program; and a Meritorious Service Medal and the Military Outstanding Volunteer Service Medal, both from the United States Army.
Articles by Lisa Parker
- The Strategy Behind BOLD New!
- The Art of Establishing Your Personal Business Brand
- When Will I Know I Am An Expert?
How Your Personal Brand Makes an Impact
November 14th, 2008Understanding the Importance of Performance, Image and Exposure
By Cambridge Who’s Who Member and Contributing Author Philip B. Righter
Impact…you know it when you see it. 
In its mathematical form:
You can increase your confidence, competence and credibility by doing the following:
- Consistently deliver exceptional results – Everything starts and ends with the ability to produce exceptional results on a consistent basis.
- Connect the dots – Be a clear thinker who connects the strategic picture to tactical objectives with accountability. Clear thinking is one of the main traits of a growth leader.
- Demonstrate intimate knowledge and expertise – This is where many people can gain their confidence, as expertise is also a growth leader trait. Each of us should develop functional depth on a subject related to our position. You gain this knowledge through varied experiences and a compilation of skills. It is important to realize that you shouldn’t act like you know something when you really don’t. It’s OK to say, “I don’t know” if you commit to finding the answer.
- Exude confidence, not arrogance – Be confident yet humble. Don’t act like you have all the answers and know everything. And do not be prideful, arrogant or boastful. Leaders with impact are open to feedback and opposing points of view.
- Maintain composure – We all have crises and emergencies. Leaders with impact are calm and collected as they manage the issues. In other words, they understand the magnitude of the issue, put emotions into perspective, create an action plan and communicate the issue and plan to stakeholders.
- Present information clearly and concisely – Here there are two equally important concepts: preparing the pitch and delivering the pitch. You must construct your presentation so the message, call for action and next steps are clear and flow well throughout the pitch. This includes the use of charts, colors and graphics. Once you have created the presentation, you must deliver it with the appropriate use of gestures, voice inflection, audience interaction and eye contact.
- Interact and communicate at all levels – Leaders with impact can interact and communicate with exempt, non-exempt and hourly employees. It shouldn’t matter what the person’s title or job responsibilities are. Leaders with impact display respect and consideration to all. This is consistent with the inclusive growth leader trait.
Note that we can use the phrases “Executive Presence” and “making an impact” interchangeably. Making an impact means understanding that our economy is a meritocracy. The United States is a place where performance and execution count the most. Your drive, determination and commitment to succeed are part of the image you project.
The PIE model (based on “Empowering Yourself – The Organization Game Revealed” by Harvey Coleman) is a framework for success that lays the foundation for personal and professional growth. It comprises performance, image and exposure:
- Performance: This is your entry ticket and reputation-builder. It begins your legacy – the common denominator in the promotion process. It also confirms your ability to take on more responsibility, helping you to stay above the bar as it is continuously raised.
- Image: It is the message that you send before you speak, whether intentional or not. It includes attire, confidence and demeanor, and develops early in your career. Every interaction counts, so make sure that all are positive.
- Exposure: This lets others know of your performance and makes you visible to those who can influence your career. It can be enhanced by a strong network of mentors, bosses and champions. Exposure is a double-edged sword; if you perform well and obtain exposure, you can score a home-run. If you perform poorly and obtain exposure, you can strike out.
Cambridge Who’s Who Contributing Author Philip B. Righter
November 14th, 2008Biography
Cambridge Who’s Who member, Philip B. Righter, is the chairman and chief executive officer of Righter Holdings, LLC. The financial services firm is comprised of Righter Corporation, Righter Development Corp., The Righter Foundation, Righter Consulting Group, Righter Design Firm and Righter Art Collection, Inc. Mr. Righter’s experience is in strategic sourcing, financial risk mitigation, international commodities, and marketing integration. He also specializes in agency consolidation and review, creative design, and media buying and planning.
Prior to founding Righter Holdings, LLC in 2007, Mr. Righter served as the executive vice president and chief strategy officer of Afterburner Films, LLC where he was very involved in business affairs, rights management and procurement, and the oversight of production costs and company assets. As the former vice president of corporate sourcing and marketing for NBC Universal from 2004 to 2006, Mr. Righter negotiated marketing and media contracts. He also led the Universal Parks Creative Planning Agency Review, where he spearheaded a rebranded image and held the position of manager of sourcing G&P for The Walt Disney Company from 2003 to 2004.
Mr. Righter earned his bachelor of science in economics, statistics, organizational behavior and labor relations from Cornell University in 1999. He is also a member of the Academy of Television Arts and Sciences, the National Academy of Recording Arts and Sciences, the National Academy of Media Arts & Sciences, the National Academy of Television Arts & Sciences, the Latin Academy of Recording Arts & Sciences, the International Academy of Visual Arts, the Multicultural Motion Picture Association, Film Independent and is a Scholar on Gerson Lehrman Group Councils.
Mr. Righter also donates his time to charitable causes and is a board member of the Los Angeles Police Foundation. Additionally, he serves as a specialist reserve officer for the Los Angeles Police Department. For more information please visit http://www.righterholdingsllc.com/.
Articles by Philip Righter
“Sassy, Brassy, Direct and to the Point”
September 2nd, 2008Developing Your Personal Brand is the Key Ingredient to Success
By Cambridge Who’s Who Contributing Author Jo DeMarco
Recently, I had the good fortune of reconnecting with a childhood friend. We hadn’t seen each other in an eternity and burned up the telephone lines with our first conversation in 20 years getting caught up with each other’s lives. After elaborating on where each of us was in life, we began to reminisce about the old days. I told my friend that I was certainly not surprised to learn about her travels around the world, as she was always an adventurer and loved learning and experiencing new things. In turn, she was not shocked to find out that I am now a small business owner. You were always so independent,” she said, as I explained the nature of my business as well as some of my achievements.
She then asked for my company’s website address (http://www.contessaknows.com/) and, as we were talking, looked it up online. “Oh, this is so you!” she cried out. I was a bit surprised at her reaction and asked what she meant by her comment. “Your website is exactly how I remember you, who you’ve always been. Sassy, brassy, direct and to the point, playing with words to get people thinking, very animated and entertaining and always making an impact. That’s you from the time we were kids.” she explained. Wow. I was blown away. I had never given much thought to how other people perceived me, especially as a youngster.
While designing my website, I pursued a unique look and high-quality presentation. I wanted my audience to be entertained. Although I have always been confident that I worked hard to achieve my goals and objectives, I have fretted and worried about whether or not I actually did put in enough effort. I was relieved when my long-lost friend, who is a marketing director, told me, “You’ve had a brand before any of us ever knew what one was, and it’s certainly apparent through your website. Congratulations!” This confirmed for me in an unexpected way that I had accomplished my goal.
I developed my business using what I knew, loved, held passion for and had expertise in. I also sought the advice and counsel of various professionals, but I made sure that I weighed their suggestions against my own thoughts about what I should convey through each of my products and my company in general. I wanted an extension of myself to be present in every aspect of my business. I wanted the things I stood for and have been recognized for by my family, friends and co-workers to be clear. In particular, I wanted my reputation to be visible when the public visited my website. By saying that she saw me in every descriptive word on www.contessaknows.com, the childhood friend who I had not seen in many, many years convinced me that I had hit my target. The website I created successfully reflects and upholds my “brand.” It presents who I am, what I’m about and what I want to communicate through my business.
To put it in perspective, let’s play the word association game. I say KoolAid, and you think of a big red pitcher with a smiley face, right? I say Calgon, and you picture yourself relaxing in a luxurious bath without a care in the world, right? Why? Because the companies that manufacture and market these products have consciously conveyed these ideas and feelings to the public. They have built their brand and sold their products on it effectively enough, so that the very mention of their product’s name conjures up the targeted image that they intended it to.
Here are some questions to ask yourself as you develop a business, manufacture a product or enhance the image that you transmit to others:
- How would a friend or family member describe you in one word? Would their “one word” be consistent, exciting, knowledgeable, etc.? Does it match your description of yourself and how you would like to be perceived by others?
- If there was a billboard with your picture on it, what would the tagline be?
- What is the image you want to convey in your business and/or in your line of work?
- What is the reputation you seek to uphold?
Today’s market is highly competitive. A key ingredient for success is having a spirited personality – a unique factor that will set you apart from the rest. Achieve that edge through your personal brand…it’s who you are.
Overcoming Adversity to Find Strength by Cambridge Who’s Who Author Jo DeMarco
August 7th, 2008Overcoming Adversity to Find Strength
By Cambridge Who’s Who Member and Contributing Author Jo DeMarco
Most of us reach a point when we begin to think that life used to be much easier. Memories of our youth peek in and out of our consciousness and we flash back to what we thought was the best time of our lives. If we’re lucky, age and experience teaches us that is not so. Rather, the knowledge and strength that we gain from enduring adversities allow us to develop a strong sense of self. We are better equipped to face future challenges and more likely to achieve our goals.
I cannot help but look back at my own life, the various adversities I faced and how (by the grace of God) I overcame each stumbling block that presented itself. At the time, I thought each to be an insurmountable obstacle. Now I look back and feel blessed that each hurdle was there to confront me. I have found that being faced with challenges forces us to grow, develop and thrive. I am certainly not an expert on solving problems nor do I propose that I have all the answers. I merely know what I have experienced, how I dealt with it and what worked well for me. Although much time has passed, I believe that the main adversities I have faced continue to plague many women today. I hope that sharing some of my personal experiences will encourage, enlighten or inspire someone who is going through the same or similar circumstances.
Divorce – At the age of 20, I was a divorced and single mother with $240 to my name (hey, at least the next month’s rent was paid!). I realized that the relationship I was in did not have a positive element left to it and was certainly not what I had bargained for or wanted my daughter to grow up in. I refused to let someone drag me and my baby down with them, and I chose to move on to achieve a higher quality of life for both of us. I planned, I plotted and I set goals. Each goal was for the short term and very attainable. Upon achieving an objective, I quickly set another, raising the bar and aiming higher. In deciding which direction to go in, I took a realistic view of myself and evaluated what assets I had and what I needed to acquire in order to get where I wanted to be. Remember that you need to learn to walk before you can run. Keep your focus and your eye on the prize. No whining, no finger pointing, no begging, no crying (ok, maybe just a little, but not in front of anyone). Assess your current situation and create a plan to overcome it.
Working mom and student – In the early 80s, a working single mother came with the stigma of being unreliable and a risk due to having limited resources for child care. Therefore, single working mothers were often associated with unpredictable attendance and/or frequent emergencies. I sometimes felt that I had the scarlet “A” stamped on my forehead. To assure my employer of my dependability, I communicated a plan A, B and C for child care. Starting at the bottom of every position that I was fortunate enough to obtain, it was never enough to be a “good” employee. I was driven to be the best. I was a sponge in each work environment, soaking up every single detail of my job, the company, its make up, opportunities, etc. Taking a class here and a seminar there, watching, listening and studying the particulars paved the way for me to grow. One job led to another; the next one was always a step up. I learned early on never to ask for a raise. My strategy was to take advantage of every opportunity the company had to offer, prove my worth and ensure that I was an asset worth keeping. My appetite was insatiable, yet I sometimes forfeited a higher salary for more experience and vocational training, knowing that it would benefit me in the long run. I felt that every single position I held had a reason and purpose that I could draw from in the future. That feeling rings true to this day.
Finances – Very simple. Prioritize your expenses and live within your means. Want more? Need more? Work more! Take a second job, find a third job or work at home if necessary. Plan ahead. Commit a specific amount on a regular basis to whatever you’re saving for and before you know it, you’ll meet your goal. Have a financial back-up plan. Cut up those credit cards, buy sale items and don’t overspend. I used to think that being rich meant being able to pay all of your bills on time, to go to the grocery store and purchase anything you want without having heart palpitations and to take one vacation per year. I still believe in that theory today!
Love – Isn’t it safe to assume that matters of the heart create a significant amount of turmoil in our lives? Didn’t someone once say, “Better to have loved and lost, than to never have loved at all?” Love is a continuous lesson in life. Although we may try hard, we may never get all the answers. However, we can learn a lot and have fun in the process. Be true to yourself, and while it’s good to be the willow once in awhile, don’t let anyone break you. The benefit of keeping your life full is that in case love goes out the window, your whole life doesn’t go with it. Sharing your life is a beautiful thing, but remember that sharing is only giving a part of something; not the entire thing. Also keep in mind that the only reason to look back to the past is to learn from your mistakes; otherwise keep facing forward. Keep your focus and you’ll find your next love around the corner.
Adversity is a part of life and we should not fear it for it helps us to define who we are. After all, wouldn’t life be dull if it were perfect?
About the Cambridge Who’s Who Contributing Author Program
The Cambridge Who’s Who Contributing Author Program is where Cambridge Who’s Who experts share their valuable knowledge on a wide range of subjects.
If you are interested in sharing your expertise and enhancing your online exposure just as Cambridge Who’s Who Author Jo DeMarco has done, visit the Cambridge Who’s Who Contributing Author Program page to learn more about this exclusive benefit. Do not miss out on this extraordinary opportunity to establish yourself as an important resource in your industry and profession.
For more information on our member executives and professionals, go to www.CambridgeWhosWho.com.
Cambridge Who’s Who Contributing Author Douglas K. Hyer
July 29th, 2008Biography
Douglas K. Hyer has been a member of Cambridge Who’s Who since March 2008. Currently Doug is the branch manager for Cambridge Investment Research, Inc., an independent, national broker/dealer and Everbank, a web-based national bank. He is a registered financial consultant (RFC) and has worked with individual and corporate clients for more than 35 years to protect their assets and help them invest wisely. Doug has advised hundreds of pre-retirees from large companies (Exxon, Mobil, Citibank, Chase, First Boston, Paine Webber, LL Bean, Pfizer, Fortunoff’s, AT&T, MetLife and USLIFE) as well as medical/dental, CPA and law firms.
Over the years, Doug has helped his clientele invest over $100 million in stocks, bonds, mutual funds, fixed and variable annuities, alternative investments and investment-grade life insurance products. In addition, he has also helped his clients purchase long-term nursing and home care, disability income replacement and Medicare/Medigap insurance. He enjoys working one-on-one with his clients, helping them to preserve their personal and retirement capital plus increases their current spendable income. Managing income, gift and estate taxes together with assisting clients in organizing their investments, insurance and business affairs is his team’s primary focus.
Doug has been interviewed on CNBC and WLIR television and WOR and WNYC radio. He has spoken before top financial advisor groups at some of the largest independent broker/dealers in the U.S. He has consulted and lectured to Ernst & Young’s tax partners in Los Angeles, New York City and Washington, D.C. He has addressed the Young Presidents Organization, the American Management Association, various insurance, investment, CPA and bar associations and several chapters of the Estate Planning Council in New York and Florida. He has also served as a guest speaker at national conventions and local chapter meetings of the Financial Planning Association.
Doug is currently an adjunct professor and lecturer in personal financial planning at Hofstra University. Previously he served as an adjunct professor at New York educational institutions such as Adelphi University, Pace University and New York University. He has trained financial advisors at top firms, including Merrill Lynch, Metlife, Chase Bank and Prudential Securities.
Doug earned a Master of Science in Financial Services (MSFS) and bachelor’s degree in both accounting and psychology. He currently maintains his NASD series 7, 24, 51, 63 and 65 plus all life and health insurance licenses. His additional certifications and designations include: Accredited Estate Planner (AEP), Chartered Financial Consultant (ChFC), Board Certified in Asset Allocation (BCAA), Chartered Life Underwriter (CLU), Certified Annuity Specialist (CAS), Certified Senior Advisor (CSA), Certified Fund Specialist (CFS), Certified Estate Advisor (CEA), Certified in Long Term Care (CLTC) and is filed as a Registered Investment Advisor (RIA).
Doug is a member of the National Association of Accountants; Past President Long Island Chapter Registered Financial Planners; New York City CPA Club of Toastmasters International; New York City Chapter of Certified Mutual Fund Specialists; Section Head New York City Chapter of American Association of Individual Investors. He has published financial articles in Barrons, New York Times, Newsweek, U.S. News & World Report, Newsday, Money magazine, Today’s Investor, Business Insurance, Pension World, CLU Forerunner and Financial Advisor.
Articles by Douglas Hyer
Networking Starts and Ends with You
May 12th, 2008Follow these tips to become a successful networker and business professional.
By Contributing Author and Cambridge Who’s Who Member Jo DeMarco
Whether you are part of an organization, have your own business or are contemplating starting one, do not discount the value of networking. Sharing effective business strategies and addressing the roller coaster ride that the economy today keeps us on is vital to your success as a business professional. Here are some fundamentals that have proven essential to me and have contributed to both my personal and professional growth and development.
Know thyself – Create a realistic picture of your strengths and weaknesses. Focusing on your areas of improvement will help you to identify when somebody else is dealing with the same issues. You would be surprised to hear how many people admit to having issues with time management, turning good ideas into reality, working with a team, etc. Having a realistic picture of yourself will allow you to network more effectively, as you will know what you need to learn from others and what advice you can offer someone else.
Know what your ambitions are – Where are you now in your professional life and where do you want to go? What are you striving for? Having the answers to these questions will help you to realize which types of networking environments best suit your needs. For example, if you are currently looking to open your own business, you should search for small business owner groups and workshops through local newspapers, libraries or via the internet. If you are employed by an organization that you would like to progress in, speak to your Human Resources Director and inquire about cross training, management courses, after hours groups, off site conferences, etc. Knowing where you want to go is the first crucial step to getting there.
Listen as well as you speak – We all want to be heard. We also want to find out useful information that will set us on the road to the success that we seek. When you have the opportunity to network, it is often more important for you to ask questions and listen well rather than talking a lot about yourself and stating what your goals and ambitions are. Also, do not be afraid to apply what you have learned from others; obviously it worked for someone else, why not for you too?
Be courteous – Once you have had great conversation and exchanged business cards with another professional, make it a priority to reach out to him/her again. If you have received advice from this person or found that your conversation led to improvement in any way in your personal or professional life, be sure to communicate that to them in your follow up email or phone call. Knowing that they have helped someone will inspire them to keep doing so. It will also keep the door open for future exchanges or references.
Be engaging – Never think that you know it all or do not have room to grow. You can learn something from just about everyone, so keep your eyes and ears open and embrace the people who you meet. You might be surprised to find out what you can learn from the most unusual people and in the most random places. Take the initiative to introduce yourself and spark conversation. Make your dialogue as engaging as possible by asking challenging questions and sharing your own experiences and expertise.
Following these strategies will help you to place yourself in more fruitful networking environments and make the most of them while you are there. Also, taking yourself and your goals into consideration before networking with other professionals will prompt you to ask better questions and listen more attentively to the answers you obtain. Networking starts and ends with you; it is filling in the middle that is the tricky part. Hopefully these tips will help you to fill in the gap and become a successful networker and business professional.
For more information on Jo DeMarco and Contessa Knows please veiw her contributing author profile.
