By Cambridge Who’s Who Member and Contributing Author Lisa Parker

The last thing an expert will ever call themselves is an “expert.” Rather, they will tell you that they learn something related to their line of work every day, particularly when providing a service or applying knowledge they have gained throughout their career. The key to gaining recognition as an expert is not just knowing the right answer, but also knowing how to utilize the resources available to obtain the right answer. An expert can always be relied upon to use sound judgment and persevere in the face of mounting challenges.

“The creative approach of being open minded in the pursuit of knowledge will always leave room for improvement.” – Lisa’s Wisdom

“Positioning oneself as an expert” is a goal that the majority of professionals strive to achieve. Only a few of us will ever become experts; at best, the most we can hope to become is a subject matter expert. This journey for excellence can be challenging, rewarding, even frustrating; and overcoming the competition may seem downright impossible at times.

The foundation of personal success and recognition as an expert can be found alongside the sincere desire to excel in whatever area of expertise you choose to pursue. By setting out to gain success and broaden your knowledge base, you are well on your way to building a reputation that will augment the many assets you already possess.

The value you portray while providing a product, service or other function will ultimately serve to heighten your level of recognition as an expert in your career field. Experts can be found in all walks of life and, contrary to popular belief, may not always be those individuals who possess a lengthy list of credentials and educational background on which they base their expertise.

Some of the most relied upon experts are those who garner their wisdom from the “school of hard knocks” – otherwise known as real life experience. A lot can be said for the resident expert who relies upon personal experiences, combined with trial and error in the development of a reliable product, business or service.

The word expert, as defined in Wikipedia®):

An expert is someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well distinguished domain.

An expert, more generally, is a person with extensive knowledge or ability in a particular area of study. Experts are called in for advice on their respective subject, but they do not always agree on the particulars of a field of study.

An expert can be, by virtue of training, education, profession, publication or experience, believed to have special knowledge of a subject beyond that of the average person, sufficient that others may officially (and legally) rely upon the individual’s opinion. Historically, an expert was referred to as a sage. The individual was usually a profound philosopher distinguished for wisdom and sound judgment.

Experts have a prolonged or intense experience through practice and education in a particular field. In specific fields, the definition of expert is well established by consensus and therefore it is not necessary for an individual to have a professional or academic qualification for them to be accepted as an expert.

Expertise consists of those characteristics, skills and knowledge of a person (that is, expert) or of a system, which distinguish experts from novices and less experienced people.

By combining your life experiences and educational background with a strong willingness to learn, you will be well on your way to becoming an expert. Today’s world provides unlimited online research tools and networking opportunities for professionals around the globe who represent a wide array of career fields. In most cases, any challenge or situation that you find yourself facing has probably been addressed and resolved in some form by others individuals. So, one of the most valuable assets that cannot be ignored is networking. Here are some ways that your network can help you to achieve expert status:

Challenges – Discuss situations or tasks that are the most complicated for you with professionals in your field who have earned your respect. Many of your colleagues will embrace the opportunity to assist you in overcoming obstacles. In turn, as you conquer challenges in your pursuit of success, return the favor to another colleague in need of assistance.

Rewards– Whenever you gain recognition for excellence in the provision of services, share the news with your friends, colleagues and customers. Realizing a sense of accomplishment serves not only to make us feel proud and confident, but it also provides the encouragement we need to conquer new opportunities and challenges. Moreover, achievement piques the interest of prospective clients and provokes a desire within others to be on the receiving end of such high quality service.

Networking– Never underestimate the value of communication. Your level of expertise will be measured in many ways, starting with your approachability and availability to your customers or potential clients. The quality of the service (or lack thereof), and the overall value or reliability of product you provide will serve to generate the most common form of recognition – “word of mouth.“

Visibility– Shaping others’ perceptions of your professional service or level of expertise though effective advertising and marketing is priceless. If the local community is not aware that your service or product is available, then you have placed enough time and effort in publicizing it!

Essentially, you may not know exactly when you become an expert in your particular career field or area of interest. The best clue may be when others let you know. The praise and gratitude expressed by your peers, clients and colleagues based on your genuine concern, sincere approach to providing unprecedented service and/or reliable guidance on a particular subject matter is a good indicator that you are well on your way to positioning yourself as an expert in your field of interest.

As you embark on this path to establish your reputation as an expert in your field of interest, remember that there is always a bit more to be learned around the next bend. Times change, people change, strategies change and concepts continue to evolve. Strive to retain and build on the knowledge that substantiates and sustains your level of proficiency when noted as an “expert.”

Uniondale, NY, July 10, 2008, Cambridge Who’s Who, the fastest-growing publisher of executive, professional and entrepreneurial biographies in the world, recently released its second quarter registry. The registry highlights the biographies of tens of thousands of talented individuals from a wide range of industries who have demonstrated leadership and achievement in their respective fields.

Meredith Y. Foster, Chief Editor of Cambridge Who’s Who Publications, oversaw the production of the 2007-2008 Honors Edition of the Executive, Professional and Entrepreneurial Registry. “The hardcover registry acknowledges and memorializes the accomplishments of our members and makes a wonderful conversation piece to display in homes and offices,” said Meredith of the registry’s appeal. “Our members are justifiably proud of their professional achievements – be it receiving a long-deserved promotion, successfully starting up and running a business enterprise or being the recipient of a prestigious award. We’re pleased to underscore their triumphs.”

The exclusive 2007-2008 Honors Edition of the Executive, Professional and Entrepreneurial Registry also acts as a high-quality networking resource for job recruitment, career enhancement and new business development amongst members. As one member remarked, “I used the 2007-2008 Honors Edition of the Executive, Professional and Entrepreneurial Registry to identify members who would have an interest in a concept I’ve been developing: Business and Marketing Tridents. I contacted my fellow honorees, and they were more than willing to meet with me. If we had not had Registry membership in common, they probably would not have met with me so readily. It looks like we will be working together on some projects, and I have the Registry to thank for making the initial contact so easy!”

“Cambridge Who’s Who Publishing is also set to go to press with our 2008 Top 101 Industry Experts book,” explained Meredith. “The book holds the top honor at Cambridge Who’s Who and endows members with the potential to build credibility and increase exposure on a global scale. The 2008 Top 101 Industry Experts book will feature biographical narratives, Q&A interviews and the contact information for 101 of our most distinguished members. Each was handpicked by our research department based on his level of achievement, longevity within his profession and exemplary leadership skills,” explained Meredith. The 2008 Top 101 Industry Experts book features members in a wide range of industries – from advertising, transportation, and finance, to insurance, the sciences, and media and entertainment,. Members featured in the 2008 Top 101 Industry Experts book will also be featured on http://www.cambridgewhoswho.com/ with an expanded profile.

About Cambridge Who’s Who
The mission of Cambridge Who’s Who is to ensure that Cambridge members receive recognition, support and credibility to advance their careers. Cambridge Who’s Who is also committed to delivering the highest quality networking resource for job recruitment, career enhancement and new business development. See who’s making news and how Cambridge Who’s Who is making a difference at our news blog: http://cambridgewhoswho.blogspot.com/.

Cambridge members have exclusive access to the biographical information of more than 250,000 successful executives, professionals and entrepreneurs at http://www.cambridgewhoswho.com/, where they use the database to share information, knowledge and services. Communication via the Cambridge Who’s Who Registry travels in two directions, enabling Cambridge Who’s Who members to reach out when they have a business need or opportunity as well as receive information on exciting new ventures.

Contact:
Ellen Campbell
516-535-1515
mediarelations@cambridgewhoswho.com

Leaping into Entrepreneurship

About the Cambridge Who’s Who Contributing Author Program

The Cambridge Who’s Who Contributing Author Program is where Cambridge Who’s Who experts share their valuable knowledge on a wide range of subjects.

If you are interested in sharing your expertise and enhancing your online exposure just as Cambridge Who’s Who Author Cheryl Nordyke has done, visit the Cambridge Who’s Who Contributing Author Program page to learn more about this exclusive benefit. Do not miss out on this extraordinary opportunity to establish yourself as an important resource in your industry and profession.

For more information on our member executives and professionals, go to www.CambridgeWhosWho.com.

How Three Women Took the Chance of a Lifetime

By Cambridge Who’s Who Contributing Author Cheryl Nordyke

Cheryl Nordyke is no stranger to adventure when it comes to finding employment. Nearly 10 years ago, after going through a divorce and losing the grandmother who raised her, she and her 5-year-old daughter packed a moving van and made the trek from southern California to New England to start a new job and a new life.

She was recruited for the job and, since she had been a customer of the Massachusetts-based software company for four years already, she knew the product and knew that she could sell it. So, with a cut in pay, but the promise of big earnings if she worked hard, she decided on a fresh start.

It didn’t take long for Cheryl to reap the benefits of what she sowed. She was the top producer during her first year at the company. For the next nine years she continued to be the top producer and brought in more than $15 million in upfront sales revenue in addition to a high percentage of ongoing revenue in monthly support fees, add-ons and the like. So when her employer eliminated her position as New Business Development Director, it came as a total shock to her. For the first time since she started working at the age of 17, Cheryl was unemployed.

During the last 20 years, unemployment rates have gone up and down as this country watched the dot-com era boom and then fall to recession before it slowly recovered, only to see a country wage a war it could not afford. During all of this, Cheryl and others just like her have had to adjust. But adjusting and coping was not enough for Cheryl. What made her successful in sales was her different outlook and approach to problem-solving, and it is what has turned her unemployed status to that of entrepreneur.

During her time at the company, Cheryl was able to help long-time friend, Carrin Torres from California, obtain consulting work at the same software company in the finance department. When that ended, Carrin went back to being a stay-at-home mom and when her struggling marriage ended, Carrin needed to look for work again. The work turned out to be much less than she needed to support four children; not only the future looked bleak, but so did everyday life. The issue of underemployment is as much of a financial shock to families as unemployment.

Faced with a search that could take months to land her a job at her previous six-figure salary, Cheryl took a chance. She put all of her life savings and retirement account on the line and decided that if she could make a good living for someone else, then she could certainly do the same for herself.

Teaming Up

While working at the software company, Cheryl met Kim Wierman. Kim was re-entering the workforce full time after spending 12 years at home raising three sons. Her husband’s health issues, plus the high cost of his health insurance, had Kim looking for a job with good benefits and time to spend with her family. She thought she had found the ideal situation when a marketing job presented itself. She was able to cross-train for several weeks to build her skills and confidence since she had been far removed from corporate life for more than a decade. The marketing job turned out to be more than she expected, but Kim welcomed the opportunity and worked hard to reach the goals set by the company. Ultimately her hard work did not pay off and her job was also eliminated. A managerial position was created in its place with the same description. Kim was not offered the new position or any other at the company and became involuntarily unemployed. Three weeks later, Kim’s husband died suddenly of a heart attack, and she was faced with being the sole provider for her family.

The expression, “Success is when preparation meets opportunity,” rang true with this trio. In the years before moving East, Cheryl and Carrin had dreamed of becoming writers and had started a book of reflections on everyday situations. Cheryl was able to introduce Kim and Carrin to each other, and the three of them went on to finish the book.

In the search for a reminder to be grateful, Cheryl, Carrin and Kim decided to wear a bracelet representing gratitude. “We were off on our quest to find the perfect piece of jewelry, but nothing out there spoke to us,” said Cheryl. Kim knew of someone that might be able to make them a bracelet and doors that they never imagined began to open.

“We met two women and worked with them for over four months and had nothing physically to show for our efforts. In the middle of working with them, another door opened and someone offered to introduce us to a jewelry designer named Jessica Fields. When our first road came to an end, we decided maybe the other road we had been offered might be worth pursuing. Jessica was exactly what we were looking for. We shared our vision and our story. We wanted jewelry that was beautiful and something you actually would want to wear and give as a gift. However, we also wanted something that would have meaning; one that would say to a recipient, ‘we are grateful for what you do’ and for the wearer it would say, ‘remember to be grateful.’”

A new business, Wavelet Productions, LLC, was born out of this search for the perfect reminder and with it Waves of Gratitude jewelry, apparel and an online community were launched. The entrepreneurial spirit with which these women approached unemployment is a mind-set that some people do not dare choose when faced with job loss, divorce, or any other new or unforeseen situation.

“We are flooded daily with negative information from our employers, the media, rude drivers and other unhappy, angry people,” comments Cheryl. “The jewelry, and the whole business we’ve created, is meant to remind us that we have a choice to not react in the same way when in a similar situation. We can choose to be grateful and not experience whatever it is that is making others so unhappy.”

The company was founded on the premise that there is something to be grateful for in every situation and in each day.

Giving Back

Waves of Gratitude will be giving a percentage of all sales to carefully chosen charities and causes. “We are going to be giving a percentage of our profits for 2008 to the Susan G. Komen for the Cure (a charity focused on breast cancer),” said Kim. “However, our cause will be wellness. We may be focused on cancer, but we will represent the positive statistics related to breast cancer survival.”

In the future, the Wavelet women plan to celebrate other causes, including the recognition of heroes – firefighters, soldiers, policeman and other everyday heroes. They hope to raise enough profits to give to quarterly causes. This includes showing their gratitude for all they have and what the future holds by supporting the environment, underprivileged children and education.
One of the jewelry pieces created is called “Branches of Hope,” and it is meant to symbolize survival. “Every woman has survived something,” Cheryl says.

“It could be an illness, loss of a loved one, divorce, or a move – and sometimes all of those at once! For anyone who has displayed courage or strength this is a great gift to say, ‘I am proud of you; you made it.’ For you, it is a reminder that as the seasons sometimes weather a tree, it is those same seasons that bring out its true strength and inner beauty. It says that, no matter how life has been, there is hope for how life can be. The seeds of hope lie within us the same way they were in the tree before it became the symbol of strength it is today.”

Wavesofgratitude.com will also have a blogging section and forum serving as a social network where visitors can write their own gratitude stories, send pictures of the people to whom they have given jewelry and share pictures of themselves wearing it and what it is that has them feeling grateful. Giving hope to the other millions of people who will find themselves unemployed or underemployed this year, the Waves of Gratitude founders hope to reach 6 million people by June of 2009 and send a message that their focus on gratitude can shift not only their own lives but the lives of those around us. “We cannot control the world, but we can control how we choose to live our own lives. We chose to live in gratitude.”

About the Owners

Cheryl Nordyke is a native of Arizona who relocated from California to New Hampshire in 1998. Cheryl has been writing since the age of 10, consistently recording her thoughts and ideas about different situations along life’s path. She is the co-author of But What Do We Know and has written several children’s books. Cheryl is the mother of one daughter.

Carrin Torres resides in Southern California. Carrin’s background is in motivational training and personal coaching in the business arena. As a mother of four and also the co-author of But What Do We Know, she has been able to contribute many examples to the different approaches one can take in raising a family in today’s world.

Kim Wierman was raised on the North Shore in Boxford, Massachusetts and makes her home now in Derry, New Hampshire. Kim has worked as a professional writer and editor since 1986, having published work as a ghostwriter for more than 10 eBooks and printed books. She too has contributed to the book, But What Do We Know. Kim is the mother of three boys.

Four tips to starting a successful franchise.
By Cambridge Who’s Who Lifetime Member and Contributing Author Harold Kestenbaum

My name is Harold Kestenbaum, and I am a franchise attorney. Many of you may be wondering what a franchise attorney does. I realize that franchise is not a well-known sector of the legal profession unless you work in the industry as either a franchisor or a franchisee. Here is how I became involved in franchise law.

In 1977, at my third job out of law school, I worked for a solo practitioner in Manhattan who represented many corporate clients, some of whom were publicly traded. One company happened to be a franchising company. One day my boss said to me, “Kestenbaum, I need you to learn about franchising, so that you can handle our franchise client.” Not knowing what in the world he was talking about (I had done everything but franchise law up until then) I found every book I could on franchising (there was no Internet in 1977) and for the next four years I immersed myself in franchise law. When New York State passed a new franchise registration law in 1981, I decided that it was time for me to become a solo practitioner and left the practitioner I was working for. I have been practicing franchise law ever since.

I have written a book, “So, You Want to Franchise Your Business,” that will be in stores on August 1, 2008, and delves into the way a company embarks on the franchise path. It includes the dos and the don’ts of franchising your business. In my book, my co-author, Adina Genn, and I discuss what makes a company right for franchising and how to go about turning a successful business into a franchise company. Here are a few key tips from my book:

1. Have a successful model. It is impossible to create a franchise program without having at least one successful operation, a pilot, if you will. It is not feasible to think that if your core business loses money and is unsuccessful, that a franchisee will be any different. It is imperative that your franchisees be successful, otherwise franchising does not work.
2. Make sure your business model is replicable. You must be able to build clones of your operation, otherwise, the system will not work. Have you ever seen a McDonalds without the infamous golden arches? That is just one example, but it goes beyond the look. It is the method of operation that must be duplicated.
3. Attain capital for your franchise. You must have capital in order to roll out the franchise program. You cannot believe that franchising will cure your cash flow issues, you need to have money in order to roll out the program. Do not view the program as a way to fund an undercapitalized business model.
4. Prove your model works! The concept that you are trying to franchise must lucrative. You must demonstrate that your concept works before you try to offer it to the public as a franchise. If the business model is a failure, your franchisees will inevitably fail as well. Franchising can be a wonderful business model, but your initial model must work first, otherwise franchising will not be possible.

Why franchise your business? Very good question, but to those of us in the business, the answer is quite obvious. If you want to grow your business beyond one or two stores, and you cannot afford to build more units at, for example, $500,000 each, then what better way to grow than to let a franchisee buy a franchise and build the unit himself or herself for that amount, and you simply receive the weekly royalty of 5% or 6% of gross revenues? Franchising is a vehicle for growth using the capital and human resources of someone else (the franchisee). How great is that? It is simple, yet complex. The franchising relationship goes much deeper than building the unit and collecting royalties. It is a starting place for companies that want to grow but do not have the internal capital or human resources, like Starbucks, to do it by themselves.

An Expert Lesson from Dad

Five ways to become an expert in your field.

By Cambridge Who’s Who Member and Contributing Author Jo DeMarco

My father was a carpenter. I grew up constantly hearing friends, relatives and customers sing his praises for being the best in the business. My father frequently needed to inspect jobs or pick up payments in the evenings, and my brother, sister and I often went along with him. Those trips resulted in additional opportunities for us to hear favorable and appreciative raves about his workmanship. One day I asked my father if he was “an expert” carpenter. Surprisingly, he responded that he did not consider himself to be an expert carpenter. I was confused by his answer because I thought being an expert meant that you were the very best in your field and anyone I ever heard reference my father’s work had said that he was “the best.” Being the type of father who would perpetually provide us with the life lessons we would never learn in school, his explanation went like this:

“No matter what you do in life give it your all, be the best you can possibly be and never tell yourself that you know everything there is to know about something. No matter how much you think you know always be willing to learn more, something new or a better way to do things. And remember to be humble. If you are fortunate enough to receive praise, politely acknowledge it and forget about it. Hanging onto praise is walking a path to arrogance, and that will surface in the work you do. If you keep your mouth shut and your ears open you will learn more and far surpass any goals you have laid out for yourself. Every piece of work that you do tells people who you are and becomes your reputation, your signature. You are the only one who can ensure that your signature is honorable, consistent and that it stands for something worthwhile and reputable.”

Of all the things my father taught me over the years, this advice has had the greatest impact on my professional life. With that in mind, allow me to make a few points on how to become an expert in your field:

• Be the best you can be: Choose a field or career that you are very interested in, enjoy being a part of and are passionate about. You cannot be “the best” if your heart is not in it. Be honest with yourself if you have not done everything you possibly can to gain a high level of knowledge in your field. You might be able to fool yourself, but not others for very long. Lie to yourself about the extent of your knowledge, and the truth will show up in your work.
• Act the part: Being an expert is not only about having the highest degree of knowledge in a particular area, but it also involves the way that you conduct yourself. Your personal appearance, attitude, communication skills and compassion for others are equally as important.
• Create your signature: Your work ethic is your signature. Excellent skills, attention to detail and reliability will certainly put you on the right path. Have the courage to “color outside the lines” once in awhile and these key attributes will support you in doing so.
• Stay humble: Sure, we all love the accolades, awards and recognition. It is human nature to want that pat on the back and somewhat necessary when we know that we have put our heart into something in order to keep it going. Just remember not to let it go to your head.
• If you have to say it, it is not so: Anyone who goes around tooting their own horn will be called many things, but an expert most likely will never be one of them!

Moreover, if you can look yourself in the mirror and honestly tell yourself that you have done everything possible to be the very best that you can be then that should be all you need. Thanks for teaching and showing me that, Dad!

About the Cambridge Who’s Who Contributing Author Program

The Cambridge Who’s Who Contributing Author Program is where Cambridge Who’s Who experts share their valuable knowledge on a wide range of subjects.

If you are interested in sharing your expertise and enhancing your online exposure just as Cambridge Who’s Who Author Jo DeMarco has done, visit the Cambridge Who’s Who Contributing Author Program page to learn more about this exclusive benefit. Do not miss out on this extraordinary opportunity to establish yourself as an important resource in your industry and profession.

For more information on our member executives and professionals, go to www.CambridgeWhosWho.com.

Make the move from entrepreneur to expert by sharing your knowledge with others.

By Cambridge Who’s Who Contributing Author and Member, Chi Chi Okezie

As an entrepreneur, your level of industry knowledge and experience can be a prime factor in determining your business success. Your potential clients, vendors and business partners should believe in your abilities as well as the products and services that your company offers. Developing your personal brand can greatly affect how people perceive you and influence their willingness to do business with you. Here are several ways in which you can define yourself as an expert in your field and position yourself and your company for success.

#1: Join an online networking group.
Globalization is becoming increasingly important in almost every industry. Get involved with an online networking group in order to create and expand awareness of your company, products and services. Building an international client base and developing relationships with professionals in other industries and geographical locations will enhance your credibility. It will also improve the appearance of your company or organization as it relates to cultural awareness and diversity.

#2: Write about what you do best.
Whether they will be published in a book, journal, newsletter, e-magazine, website or blog, write and submit articles on your industry or profession as it relates to your skill set and business knowledge. Keep your colleagues, customers and potential clients informed by updating them on recent industry trends and challenges. Offer solutions to problems that they or their companies may face. Help them to make decisions that will improve their business processes and practices.

#3: Teach an online class or teleseminar.
Teaching classes increases your visibility, credibility and professionalism. In particular, offering classes online allows you to reach a wider range of students (and potential clients) and can give you an edge over your competition. If you are more comfortable on the telephone, set up a teleseminar using a conference call service. Once you have selected your preferred method of communication, hold training sessions on your products and services. Lead professional or business development seminars to help others realize success in their endeavors. And offer additional coaching or one-on-one sessions for those who would like to learn more from you. The more value that you offer, the more people who will attend your classes and recommend you to others. Teaching will also strengthen your knowledge and experience in your field, thereby elevating your expert status.

#4: Do interviews with the media.
You can gain exposure and awareness from being interviewed by the media. There are several channels that entrepreneurs can use to soar in their professional and social endeavors. Online magazines, radio, press releases, blogs and newsletter interviews are excellent ways to build your image as an expert in your field. You can include transcripts of your interviews in your corporate media kit. This will build your credibility among your clients, colleagues and business counterparts.

Cambridge Who’s Who^® invites you to serve as a contributing author and submit articles for publishing on the Cambridge Who’s Who^® Resource Center. Being featured as a contributing author on the Resource Center will give you the online exposure that you need to advance in your profession and grow your business, as it will provide you with a forum to share your knowledge and insights with your fellow members and the general public. We strongly encourage you to take advantage of this opportunity to establish yourself as a valuable resource in your industry and profession. 

As a Cambridge Who’s Who^® Contributing Author, you will receive: 

• A biography highlighting your areas of expertise, educational background and professional experience
• Proofreading services for your work
• Links to every article you contribute: and
• Possible feature of your articles in Who’s News, the Cambridge Who’s Who e-newsletter

To take advantage of this exclusive benefit, please email exposure@cambridgeregistry.com today! 

Learn about established Cambridge Who’s Who^® contributing authors, and read their articles and testimonials: 

Cambridge Who’s Who^® Contributing Authors

• Bruce Deitrick Price
• Cheryl Nordyke
• Chinonyerem (Chi Chi) Okezie
• Claire Power Murphy
• Douglas Hyer
• Harold Kestenbaum
• Ines A. Hatch
• Jenny Mackay
• Jo DeMarco
• Kerri Duncan
• Lisa Parker
• Mark Kass
• Nadia Farooq
• Philip B. Righter
• Shirley Patterson
• Susan Gosine

Articles

Branding 

• How Your Personal Brand Makes an Impact
• Sassy, Brassy, Direct and to the Point
• The Art of Establishing Your Personal Business Brand
• When Branding is All about Appeal

Career Advancement

• The Strategy Behind Bold 

Entrepreneurship 

• Grow Yourself As You Grow Your Business
• Leaping into Entrepreneurship
• Over 40 and Redefining Unemployment through Entrepreneurship
• The Benefits of Freelance Writing
• The Business of Hiring Freelancers
• The Power of the Ripple Effect
• The Small Business Evolution: Adapting to the Global Economy New!

• Autism and Communication 
• Dyslexia 
• Exploring the Education Enigma

• Tips for Maintaining Healthy Relationships in an Unhealthy Economy 
• Understanding Corporate Financial Planning^©

General  

• Benefitting From Deregulation New!
• Overcoming Adversity to Find Strength

International Relations

• The Clash of Titans: The Emerging Rivalry between India and China New!

Networking 

• Etiquette Tips for Online Networkers
• Growing Your Business through Online Networking
• Networking Starts and Ends with You
• Why Entrepreneurs Should Invest in Online Networking

Positioning Yourself as an Expert 

• An Expert Lesson From Dad
• An Introduction to Franchising
• The Best Experts Get Involved

Testimonials

 “Cambridge Who’s Who^® is an exceptional organization which is extremely instrumental in helping its members enhance their professional goals. I recently published a book and was able to use my resources and connections with CWW to promote the book through the Web site, newsletter and blog. The blog has provided a lot of positive business exposure, improved my credibility and promoted the sales of my book. The response has been overwhelming in my favor and has catapulted my business to the next level.” 

Chinonyerem (Chi Chi) Okezie
Owner, Founder
SIMPLEnetworking LLC
Jonesboro, GA

“As a new member to Cambridge Who’s Who^®, I was immediately impressed with the caliber and range of people I now had the opportunity to interact with. The Cambridge staff could not be more polite, well versed, dedicated and dependable—it’s easy to see how a person could flourish and grow personally and professionally with them supporting you. When I started looking through the member directory, I was amazed at the expertise and diversity of this prestigious group. I am not only honored to be included, but as one who always welcomes a challenge, I find myself raising the bar of my own standard level to maintain my place among this impressive group. What a phenomenal “club” to belong to in order to share and grow together!”