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Top Five Steps to Improving Your Online Content
May 18th, 2009By Cambridge Who’s Who
1. Write prose that is snappy and easy–to-read. Avoid bogging down the reader with hard-to-grasp terms or words that only an industry-insider would know. If there is an easy way to say something, use it. If not, define the term in a sentence or two – especially if it is repeated several times. Your readers will appreciate the time they saved not having to look it up elsewhere.
2. Use hyperlinks in your article that direct readers to other websites containing relevant information. In the event that your article covers one particular topic, hyperlinks will provide supplementary details without detracting from your voice, tone or overall theme. Additionally, research online communities comprised of individuals who share similar interests or areas of expertise with you. Post links from these sites alongside your article in order to help your audience further explore the topic you are presenting. Linking to expert blogs, articles written by industry authorities, images and videos will raise your credibility and visibility. Moreover, remember to include links to your own websites since people will want to know about your background and experience – especially if you are providing advice. If you are a Cambridge Who’s Who member, you can create a public profile on Cambridge Who’s Who Connect – our new online network – and feature a link on it to your article.
3. Even though there are less limitations on word count when writing for the Web, do not overwrite and turn your work into long, dull and boring pieces. These may never be read. Determine your point of view and stick to it; write engaging, inspiring and exciting prose. Adhere to a personal word count and do not exceed it. You will find that your personal word count dictates how effectively you get your message across. As a guideline, try to have at least 600 words in your article.
4. Drive your point home by adding multimedia such as audio and video. Content of this kind will add context or explain missing pieces in your article while making it more engaging. Utilize podcasts to broadcast your information on the Internet. Podcasts are digital media files that may be accessed simply by downloading or streaming them from a host site. Also provide RSS Feeds to keep your audience informed up-to-the-minute of any new material that you make available online. Standing for Real Simple Syndication, an RSS Feed notifies subscribers any time a podcast, blog post or other form of multimedia is updated.
5. Use unique and relevant keywords to make your article easier to find – whether on a particular website or major search engine like Google, Yahoo! or Ask.com. This will raise the likelihood that your article will be found as people are surfing or searching the Web. Keywords also clue readers in to what the article is about without them first having to read the whole thing. This enables your audience to determine whether reading the article will benefit them. After you have identified several key words and phrases that succinctly embody what the article is about, put the major ones in the title, and description. Then, use all terms throughout the body of the article. Finally, if the sites where you are posting your content provide a separate field for tags or keywords, be sure to enter your keywords there as well.
