How to Get Featured Online
Through the Cambridge Who's Who Resource Center Contributing Author Program, members can establish themselves as valuable resources in their fields. Explore this special opportunity and browse through the biographies of
Cambridge Who's Who Contributing Authors.
Realizing that Cambridge Who's Who members have a need to disseminate information about themselves, their companies and their products and services, Cambridge created Who's Who Member News.
The spirit of philanthropy is deeply embedded in the culture of Cambridge Who's Who and reflected by our members. Visit Cambridge Who's Who Member Charities to read about members who have taken the time to focus on service-related causes.
Who's News is a newsletter for Cambridge Who's Who members filled with member spotlights, featured businesses and useful articles to help you network and receive the most benefit from Cambridge Who's Who membership.
For more information about the wide array of benefits and services available to Cambridge Who's Who members, please visit Cambridge Who's Who Member Benefits and Cambridge Who's Who on the Web.
Complimentary Webinar: Donald Trump Jr. and Lisa Parker Share Winning Résumé Writing Tips on Tuesday, February 22, 2011 at 7:00 p.m. EST
February 4th, 2011
Winning Strategies for Creating a Stellar Résumé!
Tuesday, February 22, 2011 at 7:00 p.m. EST
Join fellow Cambridge Who’s Who® member and guest speaker Lisa G. Parker, Certified Professional Résumé Writer, on Tuesday, Feb. 22, 2011, at 7 p.m. EST, for an enriching, complimentary webinar.
“Winning Strategies for Creating a Stellar Résumé!” will be moderated by Donald Trump Jr., our executive director of global branding and networking, and is exclusively for Cambridge members.
You will discover:
- Compelling Strategies to Generate the Interest of Potential EmployersRésumé
- Résumé Enhancements that will Catch the Eyes of any Reviewer
- Top Five Mistakes to Avoid
- Effective Tactics for Setting out on the Job Search
We were only able to reserve 500 lines for the call. They will fill up quickly.
If you are interested to register for the webinar, we welcome you to call (866) 933-1555 or email us at seminars@cambridgeregistry.com with your first name, last name and member ID on the subject line.
Moderator
As the Cambridge Who’s Who Executive Director of Global Branding and Networking, Donald Trump Jr. serves as a high-level advisor and professional mentor to the company’s more than 400,000 members. Mr. Trump is a successful corporate figure, public speaker and real estate authority, who brings a wealth of business experience and knowledge to Cambridge Who’s Who.
Eldest son of renowned real estate development icon Donald J. Trump Sr., Donald Trump Jr. is the executive vice president of development and acquisitions for The Trump Organization, where he is responsible for expanding the company’s real estate interests on a global scale. He received a bachelor’s degree in finance and real estate from The Wharton School of the University of Pennsylvania. In addition to his corporate responsibilities, Trump Jr. also stars in the popular NBC series, “The Celebrity Apprentice,” with his father and sister, Ivanka, and serves on the board of directors and as a Smile Ambassador for Operation Smile.
Speaker
With more than 25 years of combined experience in promoting personal and professional development for state and federal institutions, Lisa G. Parker is a Certified Professional Résumé Writer (CPRW) and Certified Employment Interview Professional. As owner of Parker-CPRW, Professional Résumé Presentations, Ms. Parker provides résumé-writing services for clients spanning a variety of career fields in both the private sector and government organizations, and around the world.
She currently serves as an evaluator of professionals pursuing the CPRW credential on the Professional Association of Résumé Writers & Career Coaches CPRW Certification Committee. Additionally, Ms. Parker is a contributing author to Cambridge Who’s Who.
Most recently, Ms. Parker was under contract to assist Bedford/St. Martin’s in editing the job search and résumé writing sections of the “The Business Writer’s Handbook” and the “Handbook of Technical Writing,” authored by Gerald J. Alred, Charles T. Brusaw and Walter E. Oliu. To learn more about Lisa Parker, visit her website: parkercprw.com.
Cambridge Who’s Who Spring 2011 Webinar Guest Speaker Lisa G. Parker, CPRW
January 24th, 2011
As the owner of Parker-CPRW, Professional Résumé Presentations, Lisa G. Parker is a Certified Professional Résumé Writer and Certified Employment Interview Professional.
With more than 25 years of combined experience in promoting personal and professional development for both state and federal institutions, Ms. Parker is a retired U.S. Army First Sergeant, and has worked with the Georgia Department of Labor as both an Employment Service Specialist and a Disabled Veteran Outreach Program Specialist. As a facilitator and instructor, Ms. Parker has also provided the Transition Assistance Program Brief to transitioning service members and their families.
As a Career Development Professional, Ms. Parker provides résumé writing services for clients spanning a variety of career fields in both the private sector and government organizations, and around the world.
She currently serves as an evaluator of professionals pursuing the CPRW credential on the Professional Association of Résumé Writers and Career Coaches CPRW Certification Committee. Additionally, Ms. Parker is a contributing author to Cambridge Who’s Who.
Most recently, Ms. Parker was under contract to assist Bedford/St. Martin’s in efforts to edit the job search and résumé writing sections of the “The Business Writer’s Handbook” and the “Handbook of Technical Writing,” authored by Gerald J. Alred, Charles T. Brusaw and Walter E. Oliu.
Among her many recognitions, she received the Customer Service Award from the Georgia Department of Labor in 2007, and was honored with the International Association of Workforce Professional’s Writer Award for writing the nomination presentation for the Savannah Career Center Veteran Services Manager of the Year of 2008, which yielded international praise.
Ms. Parker maintains membership in many prestigious organizations, including:
The Professional Association of Résumé Writers & Career Coaches (PARW-CC)
International Association of Workforce Professionals (IAWP)
Cambridge Who’s Who – Lifetime Member
Disabled American Veterans – Lifetime Member
National Notary Association – Notary Public, GA
National Veterans’ Training Institute (NVTI) Alumni Association
Women In Military Service for America (WIMSA)
American Legion Post 283
Donald Trump Jr. Featured on “The Real Story,” a Popular Podcast on TheStreet.com
January 13th, 2011
Photo by Scott Duncan
Donald Trump Jr., the Executive Director of Global Branding and Networking for Cambridge Who’s Who®, made a special appearance on “The Real Story” with Gregg Greenberg to discuss small business, personal branding and today’s real estate environment. During his segment, Donald addressed his partnership with Cambridge Who’s Who, and explained the benefits of individuals proactively branding themselves and networking within the organization. The segment featuring Donald Trump Jr. began about 16 minutes into the program. Please download the podcast to listen to the complete interview.
Interview:
Gregg Greenberg: Speaking of branding, you’re involved in something called Cambridge Who’s Who. Can you tell me about that?
Donald Trump Jr.: Yeah. I’m involved [with] Cambridge Who’s Who. They have a great membership [and] following of people who are young [and] entrepreneurial — businesspeople [in] a very diverse set of fields. I’m helping them effectively personally brand. It’s something that’s been very dear to my family; it’s allowed us to do incredible things, and so I understand the value of personal branding — getting your name out there in today’s day and age of the Internet. And with all of this information out there — both good and bad — you really have to be able to control some of those things. So, [I’m] just helping young entrepreneurs getting started, getting their name out there in a positive way so that people really can get a good impression. It’s a very difficult economy out there — a very difficult job market — and you really have to position yourself so you can take advantage of all those things properly.
Gregg Greenberg: What is the environment like for entrepreneurs right now? It’s hard to get capital, but on the other hand, it teaches you — I would think — how to run a lean operation.
Donald Trump Jr.: No question. I mean, these are good times in terms of learning; not necessarily good times in terms of investing. I used to think that I knew everything there was to know about real estate, right? Until about 2008, when I said, “Uh?” The last two years have been probably the greatest learning experience, much better than the prior eight that I was working. It is tough times. You have to learn how to run lean. The thing is to learn how to run lean, but then, when things get good … maintain that philosophy and not get lazy, not get sloppy, and not start overspending.
It is a tough time, though. I spend a lot of time speaking with the guys from Cambridge … other people starting up businesses and, frankly, some of the stuff that I look at with my own friends, and my own investments. Capital is tough to come by. It seems like, [with] “government subsidies,” that they are trying to encourage small business … they’re not really geared towards small business; they’re geared towards things that have five-year track records that have otherwise already probably failed, as opposed to new people coming in with great ideas. I think that’s a flawed philosophy and I think that’s something that they have to change. They have to allow people with new ideas — that may not have those track records — a chance to develop and start in.
Gregg Greenberg: And how does Cambridge Who’s Who compete against the likes of a LinkedIn or a Facebook? It’s not exactly the same, but it’s quite similar in the fact that it’s a big list and it’s a networking opportunity.
Donald Trump Jr.: Well, it’s a little bit different. It’s invite only, so it’s not just a directory of a bunch of different people. So, you know, what they’ll try to do is effectively create pools of like-minded individuals — create a little bit of a network opportunity. But not just, “Well, my name’s out there, and here’s how to get a hold of me”; it’s putting people in touch with each other … that can benefit from each other. It’s a very distinct thing in that it’s also invitation only; it’s not just “sign up and I’m in.” It’s a little bit different, a little more exclusive, and more of a unique opportunity.
Gregg Greenberg: What’s your advice for someone who wants to create their own brand name with their name? See, when you have a name like Trump, it’s instantly recognizable. How do you get a name like Greenberg out there?
Donald Trump Jr.: There’s a lot of Greenbergs that I know — some very good guys — Wall Street guys. But it is difficult. Trump’s out there now, but that didn’t just happen overnight. That’s 30 years of work and experience and managing the message. Obviously, today, the biggest aspect of this is … think of it as Digital Real Estate™. The first thing I do when I interview someone beyond the resume, beyond the references, is always the Google search. Controlling that message that’s out there, in terms of digitally, getting the right message out there, I think that’s very fundamental. That’s a lot of what the guys at Cambridge really help people do: make sure that that message, that first thing that people see in the electronic age, is there. We call it almost digital real estate because it really is almost like property you own in cyberspace.
Donald Trump Jr. has come on board with Cambridge Who’s Who, and so should you! Our offices are centrally located at 498 RXR Plaza (formerly RexCorp Plaza) in Uniondale, across the street from Nassau Coliseum. We design our products and services to effectively aid our members in gaining tangible networking and personal branding opportunities. To discover how Cambridge Who’s Who an help you to achieve your professional goals, please give us a call at (516) 535-1515. To apply for membership, click here: Cambridge Who’s Who Membership Application.
Branding and Marketing: the Right Way to Attract Attention
December 24th, 2010
Branding and Marketing: The Right Way to Attract Attention
For anyone who wants to know what it means to effectively promote a brand and/or sell a product, a great place to start is the Cambridge Who’s Who® Branding and Marketing video — it offers a glimpse into the strategies used by some of the most enterprising companies today.
Cambridge Who’s Who Members Discuss Strategies for Successful Networking
December 24th, 2010
Cambridge Who's Who Professional Networking Video
As many of the most successful business people can attest, networking is the key to advancing in one’s career. Part of the Professional Development Series, the Cambridge Who’s Who® Professional Networking video offers beneficial hints and tips on how to effectively engage others and earn new clients.
How You Can Turn Your Business Prospects Into Repeat Customers
December 24th, 2010
Cambridge Who's Who Sales Technique Video
Recognizing that one of the most challenging and rewarding aspects of business is making a sale, Cambridge Who’s Who® has created the instructional Sales Techniques video as part of the Professional Development Series.
The Small Business Evolution: Adapting to the Global Economy
November 12th, 2010By Donald Trump Jr., Executive Director of Global Branding and Networking, Cambridge Who’s Who®
Photo by Scott Duncan
Navigating a small business in today’s economy is like driving that car you refuse to scrap, even though it’s time to head to the dealership. You jumpstarted it this morning, and crossed your fingers in hopes that the engine would run long enough to get you to and from work. You’ve done the research and entertained the prospects of buying a new car, but you’re holding out for the next great deal. Similarly, small businesses are operating under pressure to stay afloat, with no clear signs of market growth. While the National Bureau of Economic Research claims the recession ended in June of 2009, a lot of people are scared for the future of their enterprises. Fittingly, I was invited to speak about small businesses and the economy on Fox Business “Bulls and Bears,” where I referenced the Cambridge Who’s Who community. As Executive Director of Global Branding and Networking for the organization, I see our members taking a spirited approach to thrive and survive firsthand.
It’s a difficult situation, yet the reality for many, whose instincts are telling them to freeze hiring and investment. Many are unsure whether to continue competing in mature markets, with no foreseeable innovation to drive an economic boom, or to get out completely and carve a new niche. If you’re like many small companies, you are designed largely to yield short-term benefits, while not looking at the bigger picture for expansion and growth. But people can’t expect things to be a certain way in order for them to progress. Small business owners, executives and employees alike need to take a proactive approach to professional development — they need to participate in vigorous networking and diligent marketing of their expertise, products and services.
As history dictates, companies that are able to evolve with the times, and maintain a strong foothold in the global economy, are the exception, not the rule. In the ‘90s, when the Internet was in its infancy, I don’t think most companies were prepared to make the transition to e-commerce — a largely unexplored space at the time. A great example is the music industry: Although labels still struggle with piracy issues, in the past decade they were forced to acclimate to an entirely new business model as they watched their revenues flounder. The companies that emerged at the top stopped relying solely on CD sales, started selling singles and albums digitally, and licensed their music to films, advertising campaigns, and retail and restaurant chains.
Even top companies must accept change, lest they become dinosaurs in the global market. Looking to the big guns, it is widely known that on Sept. 8, 2010, at the WAN-IFRA 9th International Newsroom Summit, The New York Times publisher and chairman Arthur Sulzberger Jr. stated, “We will stop printing The New York Times sometime in the future,” to push the publication entirely online. While a date was not determined, the poignancy that one of the most powerful newspapers in existence is willing to adapt to the online space in the face of falling revenues and circulation, and the rise of popular electronic tablets such as the iPad and the Kindle, resonated.
To survive an uncertain future, small businesses must flex with the ebb and flow of the global economy. It also requires that they leverage resources and strategies to help them distinguish themselves from the competition. I’m working with Cambridge Who’s Who, and that is exactly what we do — help individuals to brand themselves, gain recognition, network, and stay ahead of the curve. At the get-go, Cambridge Who’s Who was primarily a publisher of print registries filled with biographical profiles. But as times changed, the forward-looking management team drastically transformed its business model and rebranded the organization. They created ways to feature members online, while increasing their social networking abilities and introducing them to a vast selection of communication channels available on the Web.
In the midst of a fast-paced and connected world, our team has learned that the most effective way to reach your audience is to continually provide them with fresh content. We are helping our members to build up their digital real estate™: the various properties available to them on the Web that can enhance and promote their brands. This includes opportunities to be featured on our Charities Blog, News Blog and Resource Center, and on Cambridge Who’s Who Connect™, our social networking platform. Additionally, our members have the option to tell their stories in the form of a professional video biography, which we shoot, post, edit and share online. Video is an ideal form of digital real estate because it gives the viewer a very clear and personalized depiction of an individual or company. The full package comes with short and long versions, combining professionally rendered audio and video for a memorable, high-impact presentation. To view a great example of the Video Production and Distribution program at work, please visit Cambridge Who’s Who member Riccardo DeGirolami’s video feature.
In order for our members to take full control of their online identities, we also offer them the option to participate in the Website Development and Internet Exposure programs. After we secure their URL, our editorial staff posts the most pertinent information about them across five pages, including an overview, a biography, press release, certificate of recognition, and a contact form. We then select keywords, optimize the pages, and drive traffic to the website — all within a quick turnaround time. Anyone who has made their content public by way of a professional website knows that there are numerous steps involved, including website design and programming, plus the creation of meaningful subject matter. We have consolidated these steps, making the Website Development Program, coupled with the Internet Exposure service, a fast and efficient way to expand your digital real estate.
As you can see, Cambridge Who’s Who is firmly grounded in the now, making a strenuous effort to equip its members with effective tools and resources. In many ways, the organization mirrors my own life. My father, Donald Trump Sr., became one of the world’s most widely recognized real estate moguls by way of traditional personal branding methods. As I have come up under his wings, I am adapting to the now and uncovering powerful ways to pioneer the real estate movement in a new realm — online. Together, Cambridge Who’s Who and I are taking the necessary steps to provide members with the means to gain a foothold and navigate through economically tough times.
If you’re a company bent on surviving, I highly recommend Cambridge Who’s Who. I have had the privilege of speaking with a number of hardworking members; they are determined to continue promoting themselves and flourish in these times. By striking up conversations within this vast network, I am confident that you will gain new strategies to succeed.
Donald Trump Jr. Leads Cambridge Who’s Who® Teleseminar: “How to Build Your Brand Using Digital Real Estate”
July 2nd, 2010Recently named Cambridge Who’s Who® Executive Director of Global Branding and Networking, Donald Trump Jr. shared his knowledge of branding, marketing and networking with Cambridge members during an exclusive call held on Tuesday, May 18, 2010. The special event, hosted by Cambridge Who’s Who®, was complimentary for participating members, and featured informative remarks from Donald Trump Jr. and Cambridge Who’s Who® Chief Operating Officer Erica Lee, along with an interactive Q&A session.
As the guest speaker, Donald Trump Jr. informed members how to apply basic real estate concepts to the digital world. He offered online branding strategies, and identified the various types of digital real estate that are available on the Web to help members brand themselves and their companies more effectively.
Donald Trump Jr. emphasized the importance of being proactive and taking the necessary steps to control your online image. He stressed that securing a personalized domain name such as www.yourname.com improves your marketing and visibility, as well as assists potential employers, contacts, and customers and clients in finding information about you or your company on the Web. He also touched upon the benefits of implementing search engine optimization techniques when developing your digital real estate. Specifically, he pointed out that adding keywords and tags (targeted to a specific audience or industry) to your online profiles, blogs, websites and marketing messages will help you to strengthen your online presence and gain global exposure.
Erica Lee also highlighted the various Cambridge Who’s Who® digital real estate™ opportunities offered through membership, including Cambridge Connect profiles, and Charities Blog, News Blog and Resource Center features, as well as online press releases, video production, website creation and search advertising services. These platforms are specially designed to showcase members’ skills, talents, products and/or services on a global level, and open the door to new professional contacts and opportunities.
Following their presentations, the conference call lines were opened to Cambridge Who’s Who® members, allowing them to ask Donald Trump Jr. for career or business advice. Members who entered the queue had great questions for him on a variety of key topics such as how to reach your target audience, obtain credibility and become visible on the top-tiered pages in major search engines.
In response to members’ inquiries, Donald Trump Jr. instructed listeners to get in front of their target audiences by participating in industry conferences and booking public speaking engagements in an effort to gain recognition for their expertise. He also stressed the need to differentiate yourself from the crowd, and promote the unique set of talents, skills and abilities you possess that help to define your personal brand. In addition, he encouraged everyone to deliver a consistent message in their branding and marketing initiatives, and stated that you must create a proven track record to obtain credibility in your profession and demonstrate that you are an expert at what you do. Furthermore, he advised members to take advantage of the Cambridge Who’s Who® online branding and search optimization services available to them. He notified them that Cambridge Who’s Who® has a dedicated team to help members optimize their branded content for search engines. As he pointed out, the more relevant you are to the rest of the Internet community, the more online visibility you will obtain.
Cambridge Who’s Who® members who attended the conference call gained valuable information to help them develop a strong online brand and Web presence. Several of the professionals who participated graciously shared their feedback on the teleseminar with Donald Trump Jr. “I have a newfound awareness of what messages and impressions are important in marketing a business,” writes Lee Logan, a Cambridge member located in Dallas, Texas, who specializes in event planning.
Cambridge Who’s Who® looks forward to offering more seminars in the future. If you are interested in sharing your knowledge and advice as a guest speaker on an exclusive Cambridge Who’s Who® conference call, please send an email with your full name, contact information and areas of expertise to seminars@cambridgeregistry.com.
To learn more about the Cambridge Who’s Who® Spring Teleseminar featuring Donald Trump Jr. as the guest speaker, please visit our Cambridge Connect blog post: “Cambridge Who’s Who Spring 2010 Teleseminar Recap.”