Recently named Cambridge Who’s Who^® Executive Director of Global Branding and Networking, Donald Trump Jr. shared his knowledge of branding, marketing and networking with Cambridge members during an exclusive call held on Tuesday, May 18, 2010. The special event, hosted by Cambridge Who’s Who^®, was complimentary for participating members, and featured informative remarks from Donald Trump Jr. and Cambridge Who’s Who^® Chief Operating Officer Erica Lee, along with an interactive Q&A session.

As the guest speaker, Donald Trump Jr. informed members how to apply basic real estate concepts to the digital world. He offered online branding strategies, and identified the various types of digital real estate that are available on the Web to help members brand themselves and their companies more effectively.

Donald Trump Jr. emphasized the importance of being proactive and taking the necessary steps to control your online image. He stressed that securing a personalized domain name such as www.yourname.com improves your marketing and visibility, as well as assists potential employers, contacts, and customers and clients in finding information about you or your company on the Web. He also touched upon the benefits of implementing search engine optimization techniques when developing your digital real estate. Specifically, he pointed out that adding keywords and tags (targeted to a specific audience or industry) to your online profiles, blogs, websites and marketing messages will help you to strengthen your online presence and gain global exposure.

Erica Lee also highlighted the various Cambridge Who’s Who^® digital real estate™ opportunities offered through membership, including Cambridge Connect profiles, and Charities Blog, News Blog and Resource Center features, as well as online press releases, video production, website creation and search advertising services. These platforms are specially designed to showcase members’ skills, talents, products and/or services on a global level, and open the door to new professional contacts and opportunities.

Following their presentations, the conference call lines were opened to Cambridge Who’s Who^® members, allowing them to ask Donald Trump Jr. for career or business advice. Members who entered the queue had great questions for him on a variety of key topics such as how to reach your target audience, obtain credibility and become visible on the top-tiered pages in major search engines.

In response to members’ inquiries, Donald Trump Jr. instructed listeners to get in front of their target audiences by participating in industry conferences and booking public speaking engagements in an effort to gain recognition for their expertise. He also stressed the need to differentiate yourself from the crowd, and promote the unique set of talents, skills and abilities you possess that help to define your personal brand. In addition, he encouraged everyone to deliver a consistent message in their branding and marketing initiatives, and stated that you must create a proven track record to obtain credibility in your profession and demonstrate that you are an expert at what you do. Furthermore, he advised members to take advantage of the Cambridge Who’s Who^® online branding and search optimization services available to them. He notified them that Cambridge Who’s Who^® has a dedicated team to help members optimize their branded content for search engines. As he pointed out, the more relevant you are to the rest of the Internet community, the more online visibility you will obtain.

Cambridge Who’s Who^® members who attended the conference call gained valuable information to help them develop a strong online brand and Web presence. Several of the professionals who participated graciously shared their feedback on the teleseminar with Donald Trump Jr. “I have a newfound awareness of what messages and impressions are important in marketing a business,” writes Lee Logan, a Cambridge member located in Dallas, Texas, who specializes in event planning.

Cambridge Who’s Who^® looks forward to offering more seminars in the future. If you are interested in sharing your knowledge and advice as a guest speaker on an exclusive Cambridge Who’s Who^® conference call, please send an email with your full name, contact information and areas of expertise to seminars@cambridgeregistry.com.

To learn more about the Cambridge Who’s Who^® Spring Teleseminar featuring Donald Trump Jr. as the guest speaker, please visit our Cambridge Connect blog post: “Cambridge Who’s Who Spring 2010 Teleseminar Recap.”

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